Okay, so you have been charged with designing your company’s new logo. Great, sounds like an exciting, new task… right? Ahh…. maybe not. I know you can’t wait to show your stuff and prove to your boss and the rest of the world that you are worth your weight in logo gold.
When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks. – HubSpot
HubSpot has put the perfect spin on logo design and aptly titled this blog article, Brand Logos: The Good, the Bad, and the Ugly. It’s definitely worth the read.
Before you dive in to never-never land and spend countless hours, days and weeks fussing over color treatments, shapes, symbolism, brand metaphors and innovative new ways to tell the brand story, please read this article. Some of the most well respected brands in the world have messed-up, and probably wished they could just press the “undo” button on their keyboard, or better yet, on the entire face of the brand worldwide – yikes.
I’ve designed a few of these in my career and spearheaded teams that designed others, some were successful and others I wish I had the “Undo” button handy.
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