If you are engaging in content marketing for your business, you obviously know how important it is. As marketers, we are hardwired to be great content producers and also understand the tools and channels available. However, good content marketing is a whole lot more than just that. Regardless of whether you are a seasoned veteran or a rookie, your marketing content must be produced with a multi-purpose objective and strategy.
It’s Not Just About Producing Content
If you already started content marketing, you knew it was not just about producing content. It’s about producing content to accomplish goals, reach customers, nurture them through to the sale, and of course, tell the brand story. And these are just a few of the characteristics. Together, these should all help drive sales funnel growth, customer traffic and increase sales. Check out what the Content Marketing Institute has to say.
Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism. – Joe Pulizzi
Whether you have already started with content marketing or haven’t started at all, It’s never too late to begin. Here are some tips to point you in the right direction. Start by asking yourself one question.
What Do I Want To Accomplish With Content Marketing?
This isn’t as difficult as it may sound. Here are some common marketing answers to the question above you should think about before you implement your content marketing strategy. Knowing the direction you want to go and/or what you want to accomplish before you plan your strategy is a great place to start. Here are some of the things many companies think about before they start.
What Do I Want To Accomplish?
- Expand Your Brand Digital Footprint
- Educate The Customer On The Product
- Create Brand Awareness
- Create Customer Loyalty
- Increase Customer Engagement
- Create Relevant Content Based On Your Target Persona
- Create A Conversion Path: From Prospect to Customer to Brand Ambassador
- Know the customer touch points along the conversion path
- Nurture The Customer Experience All The Way Through The Sales Funnel
I hope this information has helped convince you to start content marketing, or continue pursuing good tactics to achieve your goals as a marketing team. Believe it or not, content marketing in some cases can be fashionable. See what the Huffington Post has to say.
Yourbrandexposed.com is designed to look at digital with an eye into the future with a creative, innovative marketing angle. A digital-business perspective for marketers!