With over 3.3 trillion Internet users and over 1.1 billion active websites, the need for a website to transition from fixed width to responsive is growing, as you can imagine. Your company may have already made the transition, are currently going through it now, or are thinking about it for 2015. Regardless of where your company is, there are a few simple tips to consider before the development and design gets started.


1- What Is The Primary Benefit?

Think about why you are considering a website development project at this time. Answer the question; what is the primary benefit by changing to a responsive design? If you cannot answer this question with legitimacy, let me help you. There are many benefits of responsive design. Many brands switch to responsive because it provides a user experience that is consistent on all devices.

 2- The Prospective Customer

Just like any marketing initiative, before you begin the responsive web design process, you really need to think about your prospective customer. Who are they? What are their attributes? Motivations for buying? — Your prospective customer, or a.k.a “personas” have lots of characteristics. Determine what these are first and your new responsive web design will be better than if you if you did not do this at all.

 3- Google Analytics

This part is very important. Take a look at Google Analytics and see what types of devices are hitting your website. What if you discover that 90% of the devices are desktops? Will you change to a responsive design? Hmm. Let’s go even deeper. If your prospective customer is a Baby Boomer and not many Boomers are visiting your website, you have some issues to work out before you re-design your site. Google Analytics will provide deep insights on many areas like on-site user behavior, types of devices that visit your site, referrals, time on site and many others. Take a look, it’s good stuff.

 4- Design for Viewports

Think about the viewport. What is a viewport you ask? Good question. A viewport is the visible area the user sees on each device. This is important because the visible area changes based on whether a user is viewing your website on a desktop, tablet or smartphone. Wikipedia says


In virtual desktops, the viewport is the visible portion of a 2D area which is larger than the visualization device. In web browsers, the viewport is the visible portion of the entire document. If the document is larger than the viewport, the user can shift the viewport around by scrolling.



Photo credit:  R2Intergated.com

5- Existing Or New Website?

Are you developing from an existing website or are you creating a new one? Although this is not a critical question, it will alter your decisions on what responsive web development platform options you may want to use. I happen to be a WordPress fan, however, there are multiple options out there. If you are not on a platform that offers responsive, it’s definitely time to look around for others that are current with today’s technology.


If you are unsure where to start or how to begin a website overhaul, contact YourBrandExposed.com. We love helping small businesses tackle digital challenges, all while creating a website masterpiece that performs exactly the way you need it to.


YourBrandExposed.com is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, web, social and content marketing strategies.

Scott MacFarland

Web: www.Yourbrandexposed.com

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Email: Yourbrandexposed@yahoo.com



Photo Credit: R2Intergated.com


Graphic Credit: Canva

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