Innovation – Where Does Your Business Start?
Yes, your business does need a strategy to innovate. But, there is not one clear path for crafting an innovation strategy. Nor is there a one-size fits all for businesses to start the innovation process.
Are You Steering Your Marketing or is it Steering You?
As a marketing leader, one of your many critical tasks is to create a clear vision that provides a roadmap for transformation from where the business is now to where it needs to go; all while creating sustainable growth. Simple? Huh…Yeah right. All you have to do is create a self-guiding system that drives all marketing in the correct direction that leads to business goals. Oh c’mon, it’s not that hard; and once you set it up, it’s like being on auto-pilot. Hear me out and let me set the stage to give you an idea of what I am talking about.
Higher-Ed Admissions/Marketing: Challenges and Solutions
As a career marketer, I’ve always believed that great marketing can overcome pretty much anything the brand or market throws our way. (Lack of demand, lack of funds, poor lead-gen activity, PR challenges, increasing competition, and poor high-school turnout to name a few). Time and time again, I’ve been part of marketing teams that created strategies and executed on them — all designed to overcome business challenges. However, conquering a monumental challenge shouldn’t have to be the norm for marketing teams; there are other ways to attract the students you want and need that do not have the dark cloud of a looming “crisis” overhead.
Does Your Business Model Need to Be Re-imagined?
Have you ever wondered what business would be like if the industry you’re in suddenly changed overnight? I know this sounds rather nutty, but seriously. What would you do? What typically ushers in sudden change is technology and new ways of thinking about and solving existing customer problems.
New Business Strategy? – It Could Be Missing Something
The strategy first starts in the minds of the business leaders who are trying to solve complex issues and ways to acquire new customers. But there are many missing components commonly overlooked for your strategy to be successful.