by Scott MacFarland | May 29, 2017 | Business, Innovation, Marketing
When the brand is the problem, this is something that most marketers don’t have the right experience to face head on and I would venture to say don’t know how to tackle it with the right logic and resources. When the brand (or business) has a problem, it’s probably much more than figuring out how to turn around lackluster marketing efforts because of a bad quarter. At the heart of it, when a brand has problems, it could be a combination of many issues that are not easily identifiable, or worse, not easily fixed.
by Scott MacFarland | May 19, 2017 | Business, Content, Digital, Marketing
The brand attributes that make your brand successful on the outside are the ones you clearly define, embrace, communicate and reinforce over and over again on the inside.
by Scott MacFarland | Apr 29, 2017 | Business, Digital, Innovation, Marketing
Is your company always looking for new ideas? Or, are you waiting for someone else to think of them for you? If you are working in digital marketing every day like me, coming up with new ideas, is critical. Ask your team to have an “always on” alert system for creative, innovative ideas. Some employees may fully embrace this concept and some will not do anything. However, this exercise keeps your marketing department sharp and always thinking of ways to keep the brand on the leading edge. It also keeps your department thinking, cultivating, percolating and looking for new and different ways to reach your business goals.
by Scott MacFarland | Apr 23, 2017 | Business, Content, Digital, Marketing
Wouldn’t it be nice to be able to peek inside the mind of a digital marketer? Imagine catching a glimpse of how they process through day-to-day challenges.
I think if you were to take a peek inside the mind of a digital marketing professional, you just my find a fragmented mess, almost like a highway with lots of on-ramps, off-ramps and throughways. Hang in there; it’s actually a lot more intriguing. You’ll see.
by Scott MacFarland | Mar 19, 2017 | Content, Digital, Marketing, Social Media
Have you ever wondered if your inbound marketing content really has value in the eyes of the customer? I mean… seriously. If you’re a marketer, this is part of your daily thinking…right? How does content marketing efficacy factor into your strategy, execution, measurement, production, and distribution, social media, landing pages, conversion and customer acquisition process? Wow, that’s a long list, and that is just the beginning. If you’re not sure, read on.
by Scott MacFarland | Mar 15, 2017 | Business, Digital, Marketing, Mobile
As a marketing professional, you probably don’t have time to spend looking for tools to use on your smartphone. Well… don’t worry; we’ve done it for you. Here are 5 easy to use apps that will help you while you’re up to your eyeballs trying to get your work done.
by Scott MacFarland | Mar 9, 2017 | Business, Digital, Marketing
If you read any blog or eBook on the value of marketing personas you will soon discover that if you are not paying much attention to them, your marketing will not be nearly as effective as it could be. If you look at your marketing and can’t discern what type of persona it is targeting, then you know you have to address the issue – it’s that simple.
by Scott MacFarland | Feb 15, 2017 | Business, Digital, Marketing, Social Media
As a marketer, we have to wear lots of hats and this helps us see what strategies work well and which ones don’t work so well. If you’re a non-marketer CEO, business executive or business owner, you’re probably scratching your head sometimes wondering if your marketing is being executed using the right tactics. Sometimes what may seem like a wrong tactical initiative could actually be hitting the target perfectly based on its goal, method, and purpose.
by Scott MacFarland | Feb 1, 2017 | Business, Digital, Marketing, Mobile, Social Media
What is the true definition of the word brand? Does anyone really know? Maybe if we go to the Oxford Dictionary we can figure out why the word brand is so puzzling. I think you might agree the meaning of the word brand or branding is somewhat confusing and misunderstood. I really think it’s due to the over-saturation of marketing and advertising placed on everything, everywhere, all the time. Nobody really knows if the brand is the company, the product or the service or all three. Which is it? Even us marketers sometimes scratch our heads wondering how to define it and best take advantage of a brand’s key attributes.
by Scott MacFarland | Jan 26, 2017 | Business, Digital, Marketing, Mobile, Social Media
It’s the New Year and time to take a deep dive review into last year’s marketing initiatives. Take a look back before you plan ahead. Here’s 8 Tips to help you get the assessment started.
by Scott MacFarland | Jan 21, 2017 | Business, Digital, Marketing, Mobile, Social Media
Social media should be an integral piece of your digital strategy. There, I said it. But now you’re probably wondering… great, but why? And where too from here? Are you aware of the many differences in social media platforms that are available and also the reasons why...
by Scott MacFarland | Jan 16, 2017 | Business, Digital, Marketing, Mobile, Social Media
Before digital and social broke onto the scene, brands were the instigators of change. This is definitely not the case any longer. Consumers now cause change and drive brands to shift and react to them.
by Scott MacFarland | Dec 31, 2016 | Business, Digital, Marketing, Mobile
The power and influence of digital is now getting the attention it deserves. Entire industries are scrambling to keep pace while emergent technologies continue to provide new ways for businesses to shape a new future for themselves. Digital is no longer a techy or creative term only heard in marketing agency conversations and in the hallways of companies like Google, Facebook, Apple, Tesla and Microsoft. Digital is completely driving our economy through every customer touch point and delivery method. It has also has completely re-shaped the way we do business. The digital economy has been thrust upon us almost overnight and is disrupting once tried and true business models.
by Scott MacFarland | Dec 26, 2016 | Business, Digital, Marketing, Mobile, Social Media
Most small business owners struggle to market their business correctly because they just don’t have the time to spend to get it right and don’t now where to start.
Well, you came to the right place. Here are 10 easy things to do that are sure to help you get your marketing started and headed in the right direction.
