This is the foundational blueprint for all brand messaging and marketing moving forward. It allows us to formulate the specific building blocks that will create a clearly defined and actionable brand, prime for sustainable growth through marketing initiatives. This occurs through an informationally-rich research and discovery process.
Most of our Brand Playbooks include several key areas that are critical for businesses that want to build a strong business brand for the future.
- Perceived Value
- Value Proposition
- Products and Services
- Distinctive set
- High-performing market and product keywords
- Determine Personas (Questions, Pain Points, Motivations, Narrative)
- Digital footprint – Includes web, social media, online and advertising / marketing channels
- Non-Digital footprint – Includes existing forms of corporate channels
- Key Findings – Includes next steps and final report
- Client review for next steps
Learn more about Digital Playbooks through our blogs, and eBooks.