What is the true definition of the word brand? Does anyone really know? Maybe if we go to the Oxford Dictionary we can figure out why the word brand is so puzzling. I think you might agree the meaning of the word brand or branding is somewhat confusing and misunderstood. I really think it’s due to the over-saturation of marketing and advertising placed on everything, everywhere, all the time. Nobody really knows if the brand is the company, the product or the service or all three. Which is it? Even us marketers sometimes scratch our heads wondering how to define it and best take advantage of a brand’s key attributes.
It’s the New Year and time to take a deep dive review into last year’s marketing initiatives. Take a look back before you plan ahead. Here’s 8 Tips to help you get the assessment started.
Before digital and social broke onto the scene, brands were the instigators of change. This is definitely not the case any longer. Consumers now cause change and drive brands to shift and react to them.
The power and influence of digital is now getting the attention it deserves. Entire industries are scrambling to keep pace while emergent technologies continue to provide new ways for businesses to shape a new future for themselves. Digital is no longer a techy or creative term only heard in marketing agency conversations and in the hallways of companies like Google, Facebook, Apple, Tesla and Microsoft. Digital is completely driving our economy through every customer touch point and delivery method. It has also has completely re-shaped the way we do business. The digital economy has been thrust upon us almost overnight and is disrupting once tried and true business models.
Most small business owners struggle to market their business correctly because they just don’t have the time to spend to get it right and don’t now where to start.
Well, you came to the right place. Here are 10 easy things to do that are sure to help you get your marketing started and headed in the right direction.
A great pitch can include some of the same content, and it really doesn’t matter if you’re pitching a prospective client, looking for venture capital for your start-up or even trying to find someone to be a donor for your cause. The style and DNA of what you’re talking about is very similar.
When’s the last time you took a good look at your company’s entire digital ecosystem all at once to look for opportunities to be more effective?
Most people think that great marketing starts with amazing creative… nothing could be further from the truth. The key to great marketing actually happens before your marketing team begins any content creation. A lack of fully understanding your brand, customer, market, competition and appropriate channels for exposure are fundamental flaws in the marketing transformation process.