I think we live in a culture that just may be impervious to what is posted on our social media today. Even brands get away with poorly misguided social posts that one would think is just not right. What we used to call bad PR years ago when I first started my career is now just part of the social media universe. People are ranting and raving about a business that may or may not be underperforming.
As I read through blogs and social media posts and take a glance at marketing campaigns on a daily basis, I get the impression the word “digital” has become a universal word that a lot of companies use when referring to their marketing and strategy. But what in the world does that really mean anyway? When one company uses “digital” does it mean the same as when the next company uses it too?
As a manager of people, process, strategy, time, budget, ideas and all things digital marketing, I have seen in my career that strategies appear to be given more weight in the introductory phases when the thinking is going on, before the tactical heavy lifting starts — or shall I say, “is supposed to start.” Then the strategy tends to drift because the heavy lifting is being performed. Here’s a quick tip, don’t stop here, you must keep going.
Technology, the crazy speed of innovation adoption and behavioral trends of our times are fascinating things to think about. After all, they are integral parts of the hyper-connected culture we live in right?
Where does your big data fit in to your marketing? This is a very tricky question. Of course you want to capture customer information as much as possible so that your marketing team can be much smarter about the method they use to communicate to prospects and existing customers.
Running a business today is tougher than ever, and trying to create an effective marketing strategy has become almost impossible to figure out what to do and why. If you are in this predicament, you’re not alone. Marketing executives, business owners and marketing teams all are trying to discern how to create an effective marketing plan that reaches their prospective customers and drives them through to a purchase conversion.
As a marketer, I am always thinking about how smartphones can be used to disseminate content and engage with the customer. If I think about the first customer touch point on mobile and follow the customer path all the way through to a purchase conversion, I end up at a destination that includes mobile pay. Every marketer wants all customers to purchase, right? We should all be thinking about mobile pay and how it will soon become the norm for consumers.
Have you ever assessed your smartphone behavior? I mean, seriously, in your day-to-day activities, how often are you picking up your smartphone and capturing life with video? But wait… let me turn that around. Maybe I should say, how often are you choosing to enjoy life by putting down your smart phone video camera? – Hmm, probably not much I presume.
Imagine, mobile takes over retail… completely. Customers research, compare and even purchase while they are standing at the merchandise rack in the store. Registers become a thing of the past. Hello uber-connected, mobile customer shopping on steroids. Goodbye traditional retail merchandising, cash registers and business model. Wow. Are we really in for a sweeping change in how retail mobile consumer purchasing happens? Hmm…
In today’s world of mobile, the smartphone is not just a device that people carry around so that life can be convenient – it’s so much more than that.