Why Should You Assess Your Company’s Digital Ecosystem?
When’s the last time you took a good look at your company’s entire digital ecosystem all at once to look for opportunities to be more effective?
6 Tips To Help Transform Your Marketing From Good To Great!
Most people think that great marketing starts with amazing creative… nothing could be further from the truth. The key to great marketing actually happens before your marketing team begins any content creation. A lack of fully understanding your brand, customer, market, competition and appropriate channels for exposure are fundamental flaws in the marketing transformation process.
Should the Chief Marketing Officer Be The Driver of All-Things-Mobile?
When brands decide to “go mobile” – sometimes the wrong executives are at the table making the final decisions. In reality, the CMO should be the driver of all-things-mobile. Additionally, mobile is so much more than just text messaging on the vendor side and the buyer side. Mobile technology is used in many consumer applications.
How Retailers Take Advantage of Mobile Marketing
Retail brands have adopted the principles of connection, context and content quickly. Here are a few ways retailers have taken advantage of mobile strategies and as a marketing officer leading your team and brand, you can too.
Is There A New Norm For Today’s Marketing Teams?
Marketing executives in every industry face similar challenges. Sometimes it’s downsizing or rightsizing as some will call it, and other times it’s budget cuts and workflow adjustments. Either way, your job moving forward as a marketing team will be challenging to say the least.
The Secret Sauce Behind Mobile Marketing
In mobile marketing, the connection, context and content must be integrated to ensure the customers become fully engaged. And when this happens, it’s like music to a marketer’s ears.
Mobile Marketing: Building Relationships With Customers
Marketing teams strive to build relationships with our customers. It’s what we do. This is organic to how we think, create a strategy and even implement new mobile initiatives. A great deal of research goes into understanding the customer and how to build a...
Mobile Pay – Soon To Be The Norm
Mobile payment methods are soon to become the norm for brands and consumers. Before this occurs, there must be a shift in consumer habits because some generational groups are not accustomed to swiping their smartphone and paying instantly. Trends are revealing that the older the customer, the less likely mobile payments will occur. Unless of course they’re in Starbucks getting their morning coffee. Then all bets are off.
Marketers: Why Is A Customer’s Mobile Behavior So Important?
As we all know, people love their smartphones and just about everything that goes along with them. Mobile usage trends continue to grow and businesses as well as marketing teams have already taken notice and for good reason. What seems to be equally as important as the device itself and app is the consumer’s behavior while interacting with their smartphone.
The Lost Art of Personal Engagement
Sometime I go crazy thinking about what the digital world has done to change the way people and companies do business. This of course is a result of how all of us personally conduct our matters online, on our smartphone, social media, with text messaging and chats, on Skype, Google hangouts, Periscope, UberConference and others. And these are only just a handful of ways the digital of today has altered not only our personal lives, but also the ways in which businesses go about communicating and selling. Why has engagement gone digital and removed itself from personal face-to-face communication?