6 Tips To Help Transform Your Marketing From Good To Great!

6 Tips To Help Transform Your Marketing From Good To Great!

Most people think that great marketing starts with amazing creative… nothing could be further from the truth. The key to great marketing actually happens before your marketing team begins any content creation. A lack of fully understanding your brand, customer, market, competition and appropriate channels for exposure are fundamental flaws in the marketing transformation process.

Mobile Pay – Soon To Be The Norm

Mobile Pay – Soon To Be The Norm

Mobile payment methods are soon to become the norm for brands and consumers. Before this occurs, there must be a shift in consumer habits because some generational groups are not accustomed to swiping their smartphone and paying instantly. Trends are revealing that the older the customer, the less likely mobile payments will occur. Unless of course they’re in Starbucks getting their morning coffee. Then all bets are off.

The Lost Art of Personal Engagement

The Lost Art of Personal Engagement

Sometime I go crazy thinking about what the digital world has done to change the way people and companies do business. This of course is a result of how all of us personally conduct our matters online, on our smartphone, social media, with text messaging and chats, on Skype, Google hangouts, Periscope, UberConference and others. And these are only just a handful of ways the digital of today has altered not only our personal lives, but also the ways in which businesses go about communicating and selling. Why has engagement gone digital and removed itself from personal face-to-face communication?