When’s the last time you took a good look at your company’s entire digital ecosystem all at once to look for opportunities to be more effective?
Most people think that great marketing starts with amazing creative… nothing could be further from the truth. The key to great marketing actually happens before your marketing team begins any content creation. A lack of fully understanding your brand, customer, market, competition and appropriate channels for exposure are fundamental flaws in the marketing transformation process.
When brands decide to “go mobile” – sometimes the wrong executives are at the table making the final decisions. In reality, the CMO should be the driver of all-things-mobile. Additionally, mobile is so much more than just text messaging on the vendor side and the buyer side. Mobile technology is used in many consumer applications.
Retail brands have adopted the principles of connection, context and content quickly. Here are a few ways retailers have taken advantage of mobile strategies and as a marketing officer leading your team and brand, you can too.
Marketing executives in every industry face similar challenges. Sometimes it’s downsizing or rightsizing as some will call it, and other times it’s budget cuts and workflow adjustments. Either way, your job moving forward as a marketing team will be challenging to say the least.
In mobile marketing, the connection, context and content must be integrated to ensure the customers become fully engaged. And when this happens, it’s like music to a marketer’s ears.
Mobile payment methods are soon to become the norm for brands and consumers. Before this occurs, there must be a shift in consumer habits because some generational groups are not accustomed to swiping their smartphone and paying instantly. Trends are revealing that the older the customer, the less likely mobile payments will occur. Unless of course they’re in Starbucks getting their morning coffee. Then all bets are off.
As we all know, people love their smartphones and just about everything that goes along with them. Mobile usage trends continue to grow and businesses as well as marketing teams have already taken notice and for good reason. What seems to be equally as important as the device itself and app is the consumer’s behavior while interacting with their smartphone.
Sometime I go crazy thinking about what the digital world has done to change the way people and companies do business. This of course is a result of how all of us personally conduct our matters online, on our smartphone, social media, with text messaging and chats, on Skype, Google hangouts, Periscope, UberConference and others. And these are only just a handful of ways the digital of today has altered not only our personal lives, but also the ways in which businesses go about communicating and selling. Why has engagement gone digital and removed itself from personal face-to-face communication?