Customer experience is one of those terms that most people really don’t think about. After all, sales revenues are top of mind of every businessperson and even marketing teams. Is it possible us marketers are failing? Hmm…
The race for brands to capture and engage customers with mobile technology has already started. The emergence of a customer’s anytime-anywhere mobile behavior has forced the hand of marketers to keep pace.
Everyone is a consumer, and with mobile, that doesn’t change, it becomes even more important. When a brand communicates to a prospective customer or even to an existing customer, they don’t always know their purchase intent. As mobile connection, context and content become more integrated; the brand’s goal becomes more achievable.
Technology, the crazy speed of innovation adoption and behavioral trends of our times are fascinating things to think about. After all, they are integral parts of the hyper-connected culture we live in right?
A chasm has emerged between broadcast television and what is now labeled online video. This drastic paradigm shift has resulted in which prime time TV is now just one of the thousands of options to choose from.
What happened to “prime time?”
Mobile and Big Data Collide: Retailers now have the ability with mobile to collect valuable customer data from their customers’ buying habits. Marketers love this data because it provides them with a real life snapshot of the customers’ purchase behavior.