, the rants of today are much harder to distinguish because of the viral aspects of social media. What was once posted and shared cannot easily be removed, if at all.
In my opinion, social media should be an integral piece of your digital strategy. But are you aware of the differences of the social media that are available and also the reasons why you’re using the ones you do each day for your business? Each one like a tool in your toolbox, they have a purpose and work best when used that way. Hmm…
Sometime I go crazy thinking about what the digital world has done to change the way people and companies do business. This of course is a result of how all of us personally conduct our matters online, on our smartphone, social media, with text messaging and chats, on Skype, Google hangouts, Periscope, UberConference and others. And these are only just a handful of ways the digital of today has altered not only our personal lives, but also the ways in which businesses go about communicating and selling. Why has engagement gone digital and removed itself from personal face-to-face communication?
Customer experience is one of those terms that most people really don’t think about. After all, sales revenues are top of mind of every businessperson and even marketing teams. Is it possible us marketers are failing? Hmm…
You know those privacy policies you see when you’re browsing websites, filling-out forms and downloading content? You know, the ones you tend to just click through without reading? Guess what? As a marketer, you need to pay closer attention to them because if you don’t, you could be in violation of the very important tools you use for your marketing initiatives.
Technology, the crazy speed of innovation adoption and behavioral trends of our times are fascinating things to think about. After all, they are integral parts of the hyper-connected culture we live in right?
Marketing teams think that everyone should love their content because they produced it. However, if marketers do not share that content with the people who are most important to us (especially our sales teams), then how are they supposed to use it to their advantage to close their next deal?
Content marketing is an excellent means for developing and growing a brand. Sales and marketing teams need to understand that by working together and paying close attention to the pain points of both the internal sales team as well as the customer, the content marketing can be even more effective.
Social media is pretty much everywhere. When you see people looking at their hand held device, what’s the first thing that comes to mind? They’re probably on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Periscope, Snapchat or tons of other social networks that grab their attention away from life. That’s what I think anyway.
How does content marketing efficacy factor into your strategy, execution, measurement, production, distribution, social, mobile, conversion, ROI and customers? Wow, that’s a long list, and that is just the beginning.