Do You Know Your Social Media Tools?

Do You Know Your Social Media Tools?

In my opinion, social media should be an integral piece of your digital strategy. But are you aware of the differences of the social media that are available and also the reasons why you’re using the ones you do each day for your business? Each one like a tool in your toolbox, they have a purpose and work best when used that way. Hmm…

The Lost Art of Personal Engagement

The Lost Art of Personal Engagement

Sometime I go crazy thinking about what the digital world has done to change the way people and companies do business. This of course is a result of how all of us personally conduct our matters online, on our smartphone, social media, with text messaging and chats, on Skype, Google hangouts, Periscope, UberConference and others. And these are only just a handful of ways the digital of today has altered not only our personal lives, but also the ways in which businesses go about communicating and selling. Why has engagement gone digital and removed itself from personal face-to-face communication?

Is Your Privacy Policy, Private?

Is Your Privacy Policy, Private?

You know those privacy policies you see when you’re browsing websites, filling-out forms and downloading content? You know, the ones you tend to just click through without reading? Guess what? As a marketer, you need to pay closer attention to them because if you don’t, you could be in violation of the very important tools you use for your marketing initiatives.