As a modern marketer it’s my job to understand the digital landscape and how it changes. Being immersed in digital means marketing teams must pay attention to every little blip on the radar screen, even if it may not currently alter how we execute our marketing strategy.
In the world of digital marketing, we all live or die by our metrics. It’s sad, but true. So now you know that’s reality, and it will never change (except the metric itself), get over it and get with it.
It appears that non-marketing executives and even some marketers think “digital marketing” is the silver bullet answer to solving all lead generation problems. Instant and easy comes to mind and is heard in conversations about digital marketing. Why does digital marketing appear to make everyone think it’s instant and easy?
In today’s world of mobile, the smartphone is not just a device that people carry around so that life can be convenient – it’s so much more than that.
![What Exactly Is A Smartphone Anyway? [Commentary]](http://yourbrandexposed.com/wp-content/uploads/2015/08/What-is-a-smartphone.jpg)
In today’s world of mobile, the smartphone is not just a device that people carry around so that life can be convenient – it’s so much more than that.
Video has become so popular that even the behemoth social media channels have integrated video into their platforms. There are even exclusive video social media channels that do nothing but that. You know it must be good if this is happening.
Those of us who produce marketing content for a living understand that our job is not just about telling a story to engage the prospective customer just to obtain eyeballs on our content. Yes, that is very important. –it’s more about establishing content ROI and figuring out how to do that.
Have you ever wondered why your marketing is not attracting the quantity of customers you need? “Where are the prospects?” you ask. As a marketer, this is a tremendous fear that many of us have when we realize our pipeline isn’t full of quality prospects and doesn’t appear to be attracting more. When you finally think about it with that little voice in your head, you know it’s time to figure out the problem immediately, or it may be too late.
4 common marketing practices you need to stay away from. I like to call them, the DON’Ts of Marketing.
Marketers know that understanding our customers is critical not only for our own survival but also for the company to thrive.