There is a great deal of buzz surrounding the phrase content creation. Is it possible we have worn it out? Is it overused? Before we grapple with this, let’s define these two terms. Content in the marketing world can be portrayed in many ways. Let’s think about a company’s marketing efforts and how the word content is used day-to-day. Content is in the simplest form the end result of one’s work in creating a message for the brand. Here are some words that come to mind when thinking about content and the usage of it.
- Telling a story
- Shooting photos
- Producing Video
- Writing a video script
- Writing a blog
- Posting on Facebook, Twitter, Instagram, Vine
- Creating audio, music, a voiceover
- Creating a brochure
- Event signage for a trade show
- Developing mobile apps or web banners
- Creating advertising for the online or offline world.
Yes, there are a number of ways that content can be produced and we only tapped some of the possibilities. Occasionally content is just a few words, and sometimes content can be a massive amount of words, pictures, sounds, visuals, you name it. Content can be thought of as singular and plural all at the same time, it all depends on how you look at it.
Source: Huffington Post Content Creation: Is It Time for a Re-Brand?