This question strikes me to the core because I am a marketer. If you really know me, you know I am someone that enjoys marketing and I have a hard time with the reality of the answer to this question. I care about what I do, I love getting to know my prospective customers well enough so that I can create content that attracts them. When the content comes together and gets published on whatever channel, I smile from ear to ear. When the content is written, designed, and finished… it’s an awesome feeling.  But wait, that’s not the best part. Now I begin to think about what is attracting the customer? How can I get their basic information? Are they really interested in the content I created? Where can I lead them next to get them closer to buying? Sorry for the rant, remember, I am a hardcore marketer. This is what makes me tick.

Just Be Relevant

I know you’ve heard this word a lot over the last few years. If you listen to anything, listen to this. Your customers care more about relevance than they do about your product features.

When you deliver a relevant message to a relevant audience at a relevant location and a relevant time, you hit the Relevancy Bullseye.

                                               – Social Media Explorer


A brand can most easily get to the gut of the consumer not by proving it is better than the competition, but by being culturally relevant. A brand isn’t so much competing for attention within its category; it’s competing for attention, period.


Let’s get back to the original question. Does anyone really care about your marketing?  Well… Aaah, not really, except for you marketing geeks. is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, social and content marketing strategies.

Scott MacFarland




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Social Media Explorer

Photo Credit: HubSpot

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