This question strikes me to the core because I am a marketer. If you really know me, you know I am someone that enjoys marketing and I have a hard time with the reality of the answer to this question. I care about what I do, I love getting to know my prospective customers well enough so that I can create content that attracts them. When the content comes together and gets published on whatever channel, I smile from ear to ear. When the content is written, designed, and finished… it’s an awesome feeling. But wait, that’s not the best part. Now I begin to think about what is attracting the customer? How can I get their basic information? Are they really interested in the content I created? Where can I lead them next to get them closer to buying? Sorry for the rant, remember, I am a hardcore marketer. This is what makes me tick.
Just Be Relevant
I know you’ve heard this word a lot over the last few years. If you listen to anything, listen to this. Your customers care more about relevance than they do about your product features.
When you deliver a relevant message to a relevant audience at a relevant location and a relevant time, you hit the Relevancy Bullseye.
A brand can most easily get to the gut of the consumer not by proving it is better than the competition, but by being culturally relevant. A brand isn’t so much competing for attention within its category; it’s competing for attention, period.
Let’s get back to the original question. Does anyone really care about your marketing? Well… Aaah, not really, except for you marketing geeks.
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