The word digital is being talked about just about everywhere, and it’s time your company stopped talking about digital as if it was somebody else’s news. It’s completely up to you to understand how to integrate digital with your business and adapt. It can be a great tool, especially for marketing purposes.
One of the best ways to accomplish this is to expand your digital footprint through the use of social media. If you are currently using one social media channel, say Facebook, try expanding your brand to Twitter, LinkedIn, Instagram, Pinterest or others. You will find out however, there is a different age range and type of person that uses each of them. Beware; but also take advantage of that knowledge, it will serve you well when you are creating content. You may also want to start a company blog, or even create a digital hub where all your company digital resources can be found on your website in one easy location. This will make it easier for your customer to connect and engage without having to spend precious time digging around.
Here are some statistics from the Pew Research Internet Project that will help you understand each social media channel better.
- 31% of users on Twitter are 18-29
- 33% of online women are Pinterest users
- 34% of Instagram users are African American
- 38% of LinkedIn uses earn more than $75k
- 71% of Internet users use Facebook
Yourbrandexposed.com is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, social and content marketing strategies.
Scott MacFarland Web: www.Yourbrandexposed.com Linkedin: http://www.linkedin.com/in/scottmacfarland Twitter: @scmacfarland Huffington Post: http://www.huffingtonpost.com/scott-macfarland/ Email: YourBrandExposed@yahoo.com
Pew Research Internet Project