2e4a796Gaining momentum in today’s digital world is so much easier than it used to be years ago. But is it? Companies everywhere talk about momentum as if it was the golden rule of business. Funny… they’re probably right. Momentum is one of those intangibles in business that can be difficult to monetize and measure. Momentum is important; I don’t think there is an argument about that. However, If it really is that important, why is it that corporate leaders aren’t taking advantage of today’s social technologies and methods as much as they should? Do they see that by taking advantage of today’s digital tools, they will create positive momentum for their company?

The most important thing you can do to achieve your goals is to make sure that as soon as you set them, you immediately begin to create momentum. – Anthony Robbins

The thought of momentum lost has rattled me for a few years now. As a marketer, I see many reasons why companies can and should gain momentum. Here are 4 reasons why I think gaining momentum and keeping it is easier now than ever before. CEOs and business leaders, this is for you.

Social Media:

Regardless of the social channel, it is your friend, and should be used strategically from the CEO, down through the organization. I cannot think of a more powerful medium to be used all by itself. Your voice will travel far and wide. Your vision and ideas will go along for the ride as well.


Like social media, blogging is absolutely critical for company leaders. It is a voice to the masses, and also a direct-connect channel that ends up in people’s pockets and purses because it is received on their smartphone. Companies used to pay tons of money to do these 10 years ago. Now we all have instant access to all our customers and potential customers. Wow!


This is still a content king and is easier than ever to produce. When combined with your social media and blogs, the corporate story is told powerfully with video and the impact is incredible. Customers want to hear what the CEO is saying, so tell them.

Leadership Voice + Exposure = Credibility:

When the CEO of the company engages in social media blogging and video, you’ve got an incredible advantage over the competition that is still in the dark ages not using these. If I were a CEO, I would jump into all of these with both feet and not take my foot off the gas pedal. The powerful combination of leadership voice, exposure and credibility for your company will be hard to match.

All of these are huge assets for companies. CEOs must jump in to the digital race now and stay on course. When companies have a leader that is active on social media, strategically engaging in industry online conversation and pushing the needle forward, this engagement gets noticed and shared. Like I said earlier, it’s hard to match. If you don’t believe me, here’s a quote from Katrina Klier, Global Director of Digital Marketing & Communications at Accenture.

Who would you rather do business with: a company with executives that stay ahead of the curve on new technologies and new ways to communicate or ones that cling to history and the past? – Katrina Klier

I think we all know the answer to this question.

Motivation is the spark that gets the idea started and headed in the right direction. Momentum is the fuel that keeps the idea going. –TBD Business Leader

Yourbrandexposed.com is designed to look at digital with an eye into the future with a creative, innovative marketing angle. A digital-business perspective for marketers!

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