There have been many times throughout my career, which I was faced with a difficult challenge. Those tough times required me to come up with big ideas; for you guessed it, big results. Many of you know this is not easy, and doesn’t always end up the way you want. However, big seems to be what everyone wants…or is it?

As marketers, we often do our best to think about “big ideas” so we can make a huge splash. That’s kind of the way we are wired as professionals. We want big, not small. I would venture to say if you ask any marketer, almost all of them would say they prefer big ideas as opposed to small ones.

What If I Said This?

Have you ever wondered if the big idea you are searching for might actually be the little one you just overlooked? Sometimes little does turn into big. Just ask Mark Zuckerberg. Facebook did start out small, designed for college students on campus. Today… Well, you know the story. Here’s a few more that also went from mom-and-pop size to the big time.

Ben & Jerry’s


Burt’s Bees

Here’s my point. Big ideas don’t always have to come from an industry changing innovative breakthrough. They can start small and originally appear to be unimportant or insignificant. These seemingly little ideas build over time… sometimes overnight. I challenge you to look for the small ideas and try to develop those into the big ones. Think small… but have confidence in your vision, ideas and abilities, because big could be around the corner and you might not even know it. is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, social and content marketing strategies.

Scott MacFarland




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Photo Credit / Creative Commons: Kurtis Garbutt

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