As a marketer, I feel responsible for coming up with new ideas. Maybe that’s because my mind is always working OT trying to develop new ways to use digital, experiment with apps, social media, or figure out a better way to engage our customers.

Innovate To Compete

Regardless of the end game, Innovation is key for companies to stay competitive. Business must look ahead, not behind. It’s not just the big companies that need to do this. Every business, big and small must innovate to compete. They must create new products and services for new markets. They must be creative, and come up with new ideas that never would have been thought of before. This is the new management paradigm.

If you ask most CEOs, they’ll tell you that experimentation is imperative for their business. Experimentation is how new innovations are born and stay competitive. – Lisa Caprelli

If this isn’t enough to wet your appetite and make you want to start the innovation process in your company, let me give you a little more ammunition that may push you over the edge. Here’s an article on the HuffingtonPost – Why Is Innovation Management So Important To Compete?

In reality, innovation management is really just a form of looking into the future, being creative and imaginative so that you can carve out a new niche before your competitors.

The operative word here is… “Before your competitors.” Time to market is critical for innovative, new ideas. Typically the first one gets the lion share of the market.

The world is changing faster and faster. New problems require new solutions. As a result, innovation is becoming more and more important for any kind of organisation. It has been acknowledged that innovation leads to wealth creation. – Phillips

Innovation Starts At The Top

Let’s get back to the original question. Who is responsible for innovation and new ideas? In my opinion, it needs to start with the CEO and work its way through to every department in the company. It’s a culture shift, not an initiative. Once you figure that out, whatever way you go will be much less stressful on your employees. This process is almost like learning a new language. Everything will speed up. Processes, functions, data, inventory turns and speed to market, will force employees to learn a whole new language called innovation. Business as usual doesn’t cut it any more. Enter innovation – for everyone. is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, social and content marketing strategies.

Scott MacFarland




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