I went through a car wash recently and discovered something that I never saw before; mainly because I only hand wash my car. Take a look at the picture and try to see if you can figure out the details of what’s outside the windshield. If you try to get a clear picture of what’s ahead, you can’t. If you see what I see, it pretty much looks like a blurry mess. Would you ever try to drive your car if looking outside the windshield was this blurry? – Of course not.
Now, let’s translate this to your marketing plan. Here’s a few things listed below that must be clear if you want your marketing plan to work.
- If you don’t have a clear picture of what the marketing is supposed to accomplish, then stop, asses and re-deploy once you have a better understanding and a clear picture of goals and objectives.
- Make sure you not only understand what you are accomplishing, but also, put some goals in place so that you know you are doing it right and headed in the right direction. Without goals in place, it will be very hard to get where you want to go.
- Here’s a simple one: If the marketing picture is fuzzy… or better stated, unclear as to the direction, goals, target audience and the value proposition – revert to #1
Simplify Your Actions
Sometimes it is best to stop, assess, and then re-tool. Deploying massive amounts of marketing and advertising is not always the answer. Find the right mix of digital and even traditional channels that will perform best and stick with those. Sometimes it’s best not deploy paid media (yet), especially if your sales team is not fully prepared to handle the onslaught of prospects contacting the company.
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