Customer Information and Storage
What information does your business collect and where are you storing it? As you know, there are many pieces of information that you need in order to be a great marketer and to stay in business. Also, here are some of the most common bits of customer information (Name, address, phone, business name, email, credit card information).
TIP: If your business is collecting data and being careless with it by not protecting it and/or storing it correctly, you are a prime candidate for violating your customer’s privacy – not good.
Personally Identifiable Information (PII)
Let’s first define what this is. I guarantee most of you marketing pros cannot define this perfectly and you need to. Make yourself familiar with the nuances of PII, because the safety and security of your customers depend on it. Here’s a definition of Personally Identifiable Information from The Office of Management and Budget (OMB).
“Information which can be used to distinguish or trace an individual’s identity, such as their name, social security number, biometric records, etc. alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual, such as date and place of birth, mother’s maiden name, etc.”
Those Wonderful, But Intrusive Cookies
- COPPA – Children Online Privacy Protection Act: Collection of personal information from children under 13
- CAN-SPAM Act – A law that sets the rules for commercial email
Third Party Disclosure / Tracking
YourBrandExposed is designed to look at digital with an eye into the future using a creative, analytical, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, web, social and content marketing strategies. Contact us if you’re feeling the digital squeeze on how to best market your company.
Scott MacFarland – Chief Content Marketer | Digital Strategist
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