As we all know, people love their smartphones and just about everything that goes along with them. Mobile usage trends continue to grow and businesses as well as marketing teams have already taken notice and for good reason. What seems to be equally as important as the device itself and app is the consumer’s behavior while interacting with their smartphone.
The Race For Mobile Customers
The emergence of a customer’s anytime, anywhere mobile behavior has forced the hand of retailers big and small to keep pace with their customers. The race to capture and engage customers with mobile has already started. The consumer desire for mobile has emerged and so has the demand for brands to provide superb mobile experiences. As this occurs, mobile customer engagement will naturally increase.
Consumers are now spending more time interacting with mobile devices and apps than ever before. Their mobile interaction is not just happening at planned moments throughout the day. It’s occurring whenever and wherever consumers’ feel the urge to fulfill their inner desire for self-satisfaction. Naturally, their smartphone and the content on it fulfills that desire
Mobile: A Richer Shopping Experience?
For decades CMOs and retail executives have been scratching their heads wondering how they can capture and keep customers that are essential to their business. Their goal was not only to drive traffic to the brick-and mortar stores and e-commerce websites, but also to capture the attention and earn the loyalty of the people already in the stores. It’s amazing that today’s mobile technology can accomplish both. The mobile consumer of today expects a richer shopping experience and the strategy the helps accomplish that must also provide enhanced consumer engagement.
Mobile, consumers today receive highly targeted messages for the products they want, when they want it – And they choose to receive these messages to make their browsing and shopping more convenient.
Mobile devices and the many ways they engage, interact and fascinate us consumers have interrupted and monopolized our daily lives to the point where we just can’t stop them anymore. If businesses don’t plan now for how they can begin to understand mobile consumer behavior, and also tap into the reasons behind why the consumer actions are important, the mobile strategy once it’s launched just may be far behind the competition.
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Original eBook Content on Slideshare: What’s Working In Mobile Consumer Engagement?
Scott MacFarland – Chief Content Marketer | Digital Strategist
Photo Credit: Pexels.com – jeshoots CC0 License
- 2-Source: http://www.searchenginejournal.com/2014-mobile-landscape-25-statistics-will-drive-future-mobile-marketing-infographic/89507/
- 3-Source: https://www.mobilecause.com/mobile-stats-infographic/
- 4-Source: Latitude Research
- 5-Source: http://www.comscore.com/Insights/Market-Rankings/comScore-Reports-March-2015-US-Smartphone-Subscriber-Market-Share
- 6- Source: Salesforce 2015: https://www.salesforce.com/blog/2015/01/2015-state-of-marketing.html