What exactly is digital anyway? In the marketing world, it quite possibly could be the most over-used word in world. Maybe that’s because it’s SO important? If you haven’t given much attention to what digital is, maybe this blog isn’t for you. Digital has infiltrated nearly every aspect of business because people are in every aspect of business. People and digital are go hand-n’-hand. Digital is the life around you and so much more.
Businesses will have no choice but to transform their ways and figure out how to leverage the power of digital or dare I say, die. I know, it sounds like a harsh reality. It is. You don’t have to be a marketer to know digital. Just ask all your customers how they know about your brand. Most of them probably say they found you on the web, and maybe even search for you on their mobile device. Regardless of the medium, digital is everywhere, all the time. It has the label of “always on.” Take advantage of that and turn your digital eco-system into a 24/7 salesperson.
Marketers: Answer These 10 Questions To Stay Competitive
- Is there a new norm
- Are we digital enough?
- Are we wasting opportunities every day to leverage our existing content and re-purpose it?
- Why should we buy content when we are already creators of it?
- How can we market, digitize, package, re-package, distribute, support and re-sell our product to reach a new form of digital consumer?
- Can we identify those consumers and pull them out of a crowd?
- How do we adapt to the digital marketplace, yet still keep our strategic focus in tact?
- How are you creating your own brand digital eco-system?
- Search engines and customers are looking for you brand online. Is your web presence ready for them?
- 10. Digital is more than just technology. Are you leveraging the tools and resources available to you in order communicate your brand story effectively?
Yourbrandexposed.com is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, social and content marketing strategies.
Scott MacFarland
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Email: YourBrandExposed@yahoo.com