Original content has several benefits, one of which is it helps your marketing staff to become students of their craft. This is probably the best way for them to earn a brand marketing MBA without paying the tuition. Below are two examples of original content.
Blogs: Linkedin: Original Content
eBook: Slideshare: Original Content
Both LinkedIn and Slideshare give concrete examples of blogs and eBooks that can be considered original content. In fact, YourBrandExposed.com also has what’s titled the“Original Content Series.” This is a combination of research and editorial all packaged in a themed eBook – ready for prime time consumption. All eBooks are then published and distributed on LinkedIn, Slideshare, YourBrandExposed.com, Facebook and Twitter. When I distribute to all these channels, I can be sure that it’s getting into the right hands and people are reading it.
10 Content Benefits
If you begin creating fresh, original content for your marketing department and start sharing it online, you will soon discover there are many benefits. Here are 10 benefits that I have experienced first hand. You will soon see these benefits as well if you get started and get sharing,
- Brand credibility and thought leadership
- Content becomes viral and is exposed far beyond what you anticipated
- Increased SEO ranking
- Increases website traffic
- Thought Leadership
- Provides positive PR
- Shows topical expertise
- Creates a broader and deeper online footprint
- Online publication exposure
- Positive customer perception
Yourbrandexposed.com is designed to look at digital with an eye into the future with a creative, innovative marketing angle. A digital-business perspective for marketers!