We all like to share things we get excited about. Social media has taken that concept to an entirely new level because that is the foundation of why social was created. Social media has evolved into a massive global networking and connectivity channel which nearly all ages interact and explore daily.
As a marketer, social media is an absolute must. However, all social channels are not created equal. They do have different strengths. My suggestion is to get to know these strengths and leverage them as much as possible for your brand. Once you discover the strengths of each, you can then flex your content marketing muscle and be more effective in reaching your audience with the right content on the right social media channel.
YouTube, Google+, and LinkedIn ranked as the top three sources for referrals in terms of time on site, pages per visit, and bounce rate. – Shareaholic
- 91% of mentions come from people with fewer then 500 followers
- 87% of a Facebook page’s interactions happen on photo posts
- 53% of users who tweet at a brand expect a response within an hour
These are just a few of the statistics that provide an indication that the social media share factor is here to stay. If you’re looking for more information on how social media and content marketing come together, check out this eBook, 7 Helpful Tips For Content Marketers. It provides lots of tips and research on why social media and content marketing are here to stay.
Yourbrandexposed.com is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, social and content marketing strategies.
Huffington Post: http://www.huffingtonpost.com/scott-macfarland/