31a54b5I love the way the brain works to create innovative ideas. For me, that means, I enjoy trying to force myself to think of something really creative and different. I resort to certain tactics that free my brain of the normal grind and open it up to fresh ideas not previously thought of before.

I relish those times of creative thinking and pre-innovation if-you-will, and grin from ear to ear when I accomplish an end result that I had not thought of previously.Sometimes my homemade process works incredibly well, and sometimes it doesn’t. As purposeful and planned as I may be when trying to think about something innovative, occasionally this thinking just has to unfold right in front of me when I don’t expect it. There are unforeseen forces that prevent me from innovating at will. Does it have to be this way?

Is it possible the method I am using is flawed? If I think about it, this is a haphazard process that by definition isn’t really a process at all. Hmm. Maybe I should figure out a new way to get to those innovative ideas that will see the light of day and ultimately drive business growth. After all, generating transformative ideas, curating those ideas and obtaining valuable insight to propel business concepts forward is what innovative businesses do. Is it possible the Status quo has changed?

The Status Quo

Companies that are successful innovators have an unquenchable desire not to be among the status quo, and their people and products emulate that same notion. Normal and average maybe normal and average for the rest of us, but it is not acceptable for these types of companies. They can be so averse to being normal, they focus their energies on creating new products and services that will soon become an industry norm, and change the world as we know it. Funny how that word norm comes into play in this respect. In the innovation market, the status quo has changed. It now has many components not seen before. Innovation has a process, is planned, structured, has a lifecycle, is predictive, sustainable, highly visual, measurable, repeatable and fueled by the wisdom of the crowd — Now that’s innovation for innovation sake.

Enter Mindjet.

Discovering A New Way Of Thinking

It’s no surprise that Mindjet is wildly successful and an innovation leader. They somehow figured out how to spot new ideas to discover new ways of thinking. Those new ways are uniquely theirs and have become the mantra and culture of their company. In the spirit of discovering new, innovative ways of doing business, I reached out to Mindjet, and spoke with their VP of Product Marketing, Milind Pansare. After a brief Q&A, I could see that Mindjet isn’t just saying they’re innovative. They’re creating innovation scientifically so companies don’t have to rely on coming up with innovative ideas haphazardly. Why? Because Mindjet doesn’t want those random ideas to fizzle out and disappear into thin air just as quickly as they came. Let’s hear what Pansare had to say.

Q: At what point with Mindjet did you think – ‘We Really Have Something Innovative?’

A: I was looking for my next opportunity at an innovative startup. When I learned about a new category of enterprise application; Innovation Management, I was hooked. What’s more innovative than enabling companies to tap into the ‘crowd’ – employees and customers – to get great ideas and select innovations that should make it to market?

Q: What was the factor previously undiscovered that helped your innovative ideas come to life?

A: Recognizing opportunity when it knocks. This is where a scientific approach to create an innovation pipeline in a company will pay off – so great ideas don’t die on the vine.

Q: Why do you think entrepreneurs and companies lose the will to innovate?

A: Innovation starts with people. If people “check out” on you – this can happen for many reasons in a company – but mostly because they feel their ideas are ignored, you’re in trouble culturally. There are many companies though, where people haven’t lost the will to innovate – the company isn’t set up to be nimble enough to evaluate and act on innovations that their people already have, or don’t have a process to evaluate and bring these systematically to market. Relying on a heroic few to save you from disruption is not a strategy that scales.

The Engine For Innovation Programs

Mindjet is not just a company that says they’re innovating. That would be too status quo for them. In fact, there is no such phrase as status quo in their vocabulary. Mindjet’s business model, products, services, and, well… their corporate DNA has innovation hard coded inside every component of the brand. It’s what makes their company brain waves explode and take off with ideas. Mindjet is…

More than collaborative. More than social.

Mindjet is the engine for innovation programs

that keep the crowd engaged. Make innovation repeatable

and predictable — today, tomorrow, and always.

The Status Quo Has Changed

Unforeseen forces of innovation have historically been random at best, unpredictable, unrepeatable and unsustainable — Until now. Mindjet’s technologyhas changed the status quo of innovation, and created a scientific approach to tackling innovation head on. In fact, innovation is not unforeseen any more – it’s totally scientific, and ready for primetime, anytime, anywhere. Mindjet has combined the power of science and the human brain, and created a platform for enterprise innovation.

Thanks Mindjet. The unforeseen forces of innovation which were previously haphazard at best, are now inspiring people and companies worldwide. Hmm. Maybe I can learn from Mindjet and bring some clarity to my own haphazard innovative thinking process.

Yourbrandexposed.com is designed to look at digital with an eye into the future with a creative, innovative marketing angle. A digital-business perspective for marketers!

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