Marketing is a fickle discipline. We try very hard to bring in new customers. We look for new ways to be innovative, different, and creative in our approach in marketing to prospective customers. When something doesn’t work well, we look to the next tool or strategy that will hopefully bring results. Here’s the big question: If we spend lots of money on getting customers shouldn’t we invest time, energy and resources on keeping them? Hmm, maybe we should be paying more attention to our existing customers.

5 Ways To Keep Our Customers

Here are five ways that can help us retain the customers we worked so hard to get. After all, we don’t want them to disappear on us when we least expect them to.

Loyalty Programs

If you haven’t tried executing a loyalty program, you’re missing something special. There are many ways to execute, however, the end goal is keeping the customer happy and feeling the TLC from you (the company). Loyalty programs when executed well are great springboards to getting new customers because your existing ones tell people how cool you are.

Coupons and Discounts

I understand that you don’t always want to reduce the price of your product. However, there may be a time when a coupon or discount may be advantageous.When you offer a loyalty program, offering discounts to your existing customers as an upsell or cross-sell can work. If you are launching a new product, this is also a good time to offer coupons and discounts to get people to sample your product.


Face to face interaction with your customers is priceless. When you host an event by invitation only, your customers feel special. You have them captive for a period of time and now you have the opportunity to communicate what you want. Take advantage of this opportunity to be in front of your customers.

Exclusive Information

As a customer, you have expectations whether you think about it or not for each brand you purchase from, whether it’s weekly or annually. The brands that are closest to you and your personal tastes also have a responsibility to give back. When a brand provides exclusive information to you the customer or provides giveaways to their customers, the relationship bond between customer and company gets closer. Play the exclusivity card periodically. However, you do not want to do it all the time, because it won’t feel genuine.


When one of your customers refers a friend to your sales team, take advantage of this warm lead and reward your customer for the referral. Believe it or not, your customer will go out of their way and do it again if the reward has value.Additionally, if the above items are all executed well, your customers can be a great source for generating leads. is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, social and content marketing strategies.

Scott MacFarland



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Twitter: @scmacfarland


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