If we take a look at the most common marketing, advertising and media channels, I think we could actually come up with an educated guess as to which ones are more credible than others. I am no genie, so I can’t rub a magic lamp to get the answer, but I can come up with some ideas that may trigger some thoughts in your creative marketing brain. Here’s a list of 30 common channels that marketers use to get the word out where it’s needed most. Is it possible to figure out which ones are the most credible and which ones aren’t? What do you think?
•Web display
•Social Media
•Web re-targeting
•Broadcast TV / Cable
•Radio
•Online radio
•Digital out-of-home (DOOH)
•Billboards: Out-of-home (OOH)
•Trade show displays
•Direct mail
•Blogs
•Inbox advertising
•Text messaging
•Roadside Billboards
•Mass transit posters and boards (bus, train)
•In-seat Airplane advertising
•Newspaper
•Magazines
•Gorilla Fliers
•Shopping mall advertising
•In-Theatre advertising
•Online gaming advertising
•Branded entertainment
•Sports Arena advertising
•In-Video (pre-Rolland’s post-roll videos)
•Search Engines (paid)
•Retail In-store advertising
•Taxi Cab panels
•Sponsorships
If you read this far, you’re probably thinking that all of these channels listed above are all about the same on the credibility level. You’re probably right. However, there are some facts that may shock you in this Huffington Post article titled, Marketing: If It Looks to Good to Be True, It Probably Is.
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