1cd618bIf we take a look at the most common marketing, advertising and media channels, I think we could actually come up with an educated guess as to which ones are more credible than others. I am no genie, so I can’t rub a magic lamp to get the answer, but I can come up with some ideas that may trigger some thoughts in your creative marketing brain. Here’s a list of 30 common channels that marketers use to get the word out where it’s needed most. Is it possible to figure out which ones are the most credible and which ones aren’t? What do you think?

Web display

Social Media

Web re-targeting

Broadcast TV / Cable

Radio

Online radio

Digital out-of-home (DOOH)

Billboards: Out-of-home (OOH)

Trade show displays

Direct mail

Email

Blogs

Inbox advertising

Text messaging

Roadside Billboards

Mass transit posters and boards (bus, train)

In-seat Airplane advertising

Newspaper

Magazines

Gorilla Fliers

Shopping mall advertising

In-Theatre advertising

Online gaming advertising

Branded entertainment

Sports Arena advertising

In-Video (pre-Rolland’s post-roll videos)

Search Engines (paid)

Retail In-store advertising

Taxi Cab panels

Sponsorships

If you read this far, you’re probably thinking that all of these channels listed above are all about the same on the credibility level. You’re probably right. However, there are some facts that may shock you in this Huffington Post article titled, Marketing: If It Looks to Good to Be True, It Probably Is.

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