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YourBrandExposed shares tips and experiences about strategy, digital, social, content, marketing, innovation, and business.

Knowledge Center – It all begins here!

Engagement and Lead Generation – Do They Work Together?

Marketing activities as a general principle are designed to generate leads. And leads can be the derivative of customer engagement ...
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Why is “Value” Often Neglected When Crafting a Marketing Plan?

If I were a betting man, I would venture to say the word value didn’t come up in conversations when ...
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Stay Focused with a 6-point Marketing Plan

There are many ways to craft a marketing plan to accomplish sales goals. There are even more ways to get ...
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When Opportunity Calls – Are you Answering?

When was the last time you were asked to jump in and do something different and you were scared out ...
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Improving Sales and Marketing Alignment

For over 30-years I’ve worked for and consulted with businesses where sales and marketing teams don’t exactly work together like ...
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Is Digital Transformation Enough?

With 2020 upon us, the emergence of digital platform business models has never been clearer. There are several uber-successful companies ...
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Crush your Marketing with Profiles

In the last two blogs, we recently unpacked several areas that sales and marketing teams need to pay close attention ...
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Key Metric Comparisons Exposing Marketing Health

Most recently I published a blog titled Valuable Metrics for Sales and Marketing Teams You May Be Missing. We unpacked ...
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Valuable Metrics for Sales and Marketing Teams You May Be Missing

Like all marketers, my focus as a marketing leader is continually on the brand, our performance and how we can ...
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Think Like an Explorer to Ignite Digital Transformation

What comes to mind when you think of these people? Christopher Columbus, Ferdinand Magellan, Marco Polo, and Ernest Shackleton. Go ...
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Oops… Your Sales and Marketing Teams Are Focused on The Wrong Customer

Regardless of the business you’re in, your customer is never super-easy to find. And worse, if you don’t have a ...
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The Secrets of Value Proposition Marketers Don’t Know

In marketing circles, the value proposition is often overlooked because of the urgency to produce lead-generation initiatives. After all, sales ...
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6 Reasons Why Video is a Must for Marketing. #4 May Shock You!

Since we all know video is amazing, and it just keeps getting better, there’s probably no reason for me to ...
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Innovation – Where Does Your Business Start?

Have you ever been in a company meeting where the word innovation or disruption is tossed around a lot? You ...
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Are You Steering Your Marketing or is it Steering You?

As a marketing leader, one of your many critical tasks is to create a clear vision that provides a roadmap ...
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Higher-Ed Admissions/Marketing: Challenges and Solutions

As a career marketer, I’ve always believed that great marketing can overcome pretty much anything the brand or market throws ...
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Does Your Business Model Need to Be Re-imagined?

Have you ever wondered what business would be like if the industry you’re in suddenly changed overnight? I know this ...
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New Business Strategy? – It Could Be Missing Something

Sometimes I think the word “strategy” comes with expectations that are way too high. I don’t think the almighty strategy ...
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How to Establish Value From a Marketing Qualified Lead

The word value as it relates to an inquiry or lead for your company is defined in different ways. Many ...
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Your Marketing Campaign Pitch – 5 Tips To “Crush It”

Have you ever had a great idea for a marketing campaign that was truly brilliant? Marketers do this sort of ...
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Why is Strategic Content Placement So Important?

First, let me say this is not a new topic. It may, however, be a new twist on it so ...
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Is Project Fatigue Disrupting Your Marketing Department?

I’ve been in marketing for my entire career so I feel comfortable talking about a key issue that occurs frequently ...
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Customer Expectations – Way More Important Than You Think

How often do you think about your customer expectations? I mean really, does it ever come up in your meetings ...
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The Real Reason Why Marketing Teams Collect Data

As marketers, we are trained to create marketing content and initiatives that help attract the prospective customer. We go the ...
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Are You Lead Scoring or Lead Monitoring?

If you’re like me, your marketing initiatives are connected to many data sources providing varying levels of information. Some complex ...
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Marketing Data Revealed 1.0

It’s no secret that marketing is all about reaching the right customers with the right message at the right time ...
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The Real Power of a Marketing Ecosystem (Part 2)

In part-1, we discussed Blueprint, Funnel, Media and Audience and why they are so important. Now we will focus on ...
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The Real Power of a Marketing Ecosystem (Part 1)

Why is it some marketers are afraid of the word "strategy?" I think it's because they can't muster up the ...
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What Happens When Content Marketing Meets Your Customer?

When effective content marketing meets your customers, the magic happens. Before we dive into the secret sauce behind the magic, ...
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The Living Ecosystem Called Your Brand – eBook

Download our free (PDF) eBook - The Living Ecosystem Called Your Brand When non-marketers talk about a brand, they mostly only ...
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Why Your Rebrand Failed

Published on HuffingtonPost The term rebrand is a terrifying word in marketing circles. Maybe that’s because we know it is ...
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Marketers: Are You Translation Experts? [PART 2]

In our two-part series, we are unpacking the definition of what translation in marketing really means, and the value of ...
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