Telling Your Story
How Are You Telling Your Brand Story?

Marketing professionals know that telling the brand story can be incredibly powerful. We also know that we must tell it in compelling ways to capture the audience’s attention.

Business Leaders
Business Leaders – What Are Your Aspirations?

Sometimes businesses and even marketing departments get caught up in developing aspirational personas. This can be a potentially damaging mis-step in guiding your marketing strategy and the creative execution of it.

Social posts
Think Before You Post on #socialmedia

We’ve all done it, you know, we throw down a few quick thoughts, type it out while we’re in the social media app and click send – yikes. If you’re doing this more frequently than not for your company, you may want to read on.

Content Leads to customers_SS
How Content Leads To Customers

Content marketing lead to customers if your strategy allows? 4 Tips to capture customers.

Increase Marketing Effectiveness – Enter Customer Lifetime Value

Is it possible your marketing strategy could be missing a very important ingredient? And it’s likely you haven’t even thought about it before.

Does Your Marketing Plan Need An Exit Strategy?

Marketers and small business owners rarely think about the terms, “Marketing Plan” and “Exit Strategy” and use them in the same sentence. Individually these are talked about frequently in business circles and both have incredible value when executed correctly. I would like to combine these to see if there is merit in leveraging the definition and outcomes of each. Believe it or not, both of these have a similar result that is the culmination of the strategy and hard work it takes to accomplish their goals. Hmm… can they really coexist to help businesses perform at higher level? Should marketers think differently in order to perform at a higher level? –I think we’re on to something.

marketing blueprint
Create A Marketing Blueprint

Is there a silver bullet answer to marketing so that it will always turn out the way you need it to? Many marketing professionals, including yours truly have anguished over this question. Maybe we can help by adding a few ideas of our own that will clear things up.

How to Convince the Boss Your Idea Is Incredible!

Here are 9 great tips that will help to make sure you communicate your message clearly and articulately every time. Before you begin, your presentation, remember; go slow and leave room for your boss to ask questions. Sometimes silence and pausing can be very effective. That means thinking is happening.

Super Marketing Tips for Super Bowl Results

The recent Super Bowl was exciting because it kept the viewer on the edge of their seat for the entire game. As I watched I could see each team looking at plays, game plans, plays and data that help them gain an edge over their opponent. I am a big football fan so I enjoyed that aspect of the game. But I am also a marketer, and I see there are many similarities of a successful football team that relate to successful marketing.

A Peek Inside a Luxury Brand Manual

I have a passion for luxury brands; it’s in my DNA. When I spend time reading…don’t laugh, I read about brands, marketing, digital and innovation. However, I also read about luxury brands and see how they are producing their marketing. Once in a while I am told that I think like a digital marketing nerd. You know what? I am okay with that. I am a more intelligent, creative, innovative marketer because of it.

Disconnect From Your Smartphone and Rest Your Mind

As the new year ushers in a time for us to reflect on our past, it also allows us to think about ways to refresh our minds with new, creative ideas. Have you ever thought about temporarily disconnecting yourself from all forms of Internet, social media, apps, text, social and email?

Words Of Wisdom From Entrepreneurs

Words of wisdom from experienced, savvy entrepreneurs are like gold. Here are 10 that you will definitely want to adopt.

Marketers — When Is “Who and Why?” More Important Than “Where?”

Big data is a wonderful tool for marketers and we all love it when we can see past trends and even forecast with predictive analytics and consumer rich insights.

Innovation And The Unknown

It seems that companies are tossing around the innovative word like it’s a piece of candy to be chewed on and enjoyed because it tastes so sweet. Maybe some companies can innovate that way and actually benefit from the process. However, I am not quite so sure the innovation process works that way. I tend to think that the companies who launch a product with the innovative label on it are probably entering unknown territory.

Can Innovation Cause Inefficiencies?

Have you ever wondered what innovation, communication, collaboration, connecting and company efficiencies have in common? My creative brain was thinking about a few of these and then came up with this wacky thought. You know… I think I am on to something.

What I Learned As a Start-Up Business Owner

What I Learned As a Start-Up Business Owner describes the key points I learned that were instrumental to my growth and maturity as a business owner.

Does Your Business Know the True Cost of Marketing?

As a marketer, I think about the cost of marketing every day I walk into the office. Every list I make, every strategy I plot, every brief I write and every presentation I create all point toward Increasing brand exposure where I need it most. But how in the world do I know what marketing really costs and if it is working?

A Glimpse Inside the Minds of 3 Business Leaders

Have you ever wondered what today’s business leaders think about? How about what keeps them up at night? Many people dream about owning and operating their own business. However, they fail to recognize that running a business is not always a walk in the park. In fact, tough questions must be asked almost every day in order to keep the business running smoothly.

Healthy Brands Answer These Five Tough Questions

Here are five tough marketing questions with five realistic action steps that can help to solve challenging brand related concerns.

Where Does Your Innovation Strategy Begin?

Can a business innovate if it’s not trying? Have you been in a company where the word innovation is tossed around but there is no evidence of innovation?

Is Your Business Challenging Conventional Thinking?

Nearly every industry has a typical way of conducting business, and some are changing faster than others. If you know that your business has succeeded by doing things the same way for years, or even decades, it’s not time to celebrate and relax. It’s time to get to work and look to the future.

Business Executives: Gain Momentum and Keep it Using Digital

Executives don’t see that by taking advantage of today’s digital tools and participating in them they can begin to create positive momentum for their company.

Desperation Marketing – Time To Change

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute. As I spend time researching marketing techniques and best practices, I see that some brands appear to be desperate in trying to find customers.

Propel Your Content Marketing to New Levels

If you are engaging in content marketing for your business, you obviously know how important it is. As marketers, we are hardwired to be great content producers and also understand the tools and channels available. However, good content marketing is a whole lot more than just that. Regardless of whether you are a seasoned veteran or a rookie, your marketing content must be produced with a multi-purpose objective and strategy.

6 DON’TS of Marketing

It’s amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them. With that being said, it’s pretty easy to find advice on what to do. Hmm… after all, I am one of those people writing on tips and advice.

Marketers: Hiring Subcontractors? Here Are 7 Things You Need to Know

In the marketing world, whether you work for an agency or for a company, hiring talented subcontractors to provide bench strength is common. This can provide valuable skills needed to pull off a project assignment. These skills on your team may be either lacking in strength or not there at all.

Immediacy, Accuracy, Innovation – It’s Required

Businesses around the world are more connected than ever before. Just ask any company how many smartphones they carry, how many tablets and laptops are used, and how many virtual meetings are held with clients. On top of this, think about how many email, text and video messages are sent and received

7 Reasons Why I Am a #Marketing Junkie

I know, this may sound like a blog article that comes straight from a marketing workshop… but it really isn’t. Let me begin by stating, marketing was not a career I originally thought of when I entered college way back in the dark ages. However, after nine years of being in broadcast television,

Simple Tips to Create Increased Customer Engagement

Customer engagement is a term that is tossed around frequently in marketing circles. I am finding out that even though many of us are using it in daily conversation, there is an element of confusion. This phrase has become more buzz-term friendly than user friendly. Let’s clear up the confusion, shall we?

Learning: A Continual Quantum Leap > Of Change

As a career long content producer and marketer, I feel my professional journey has been full of change. Years ago, marketing was far different than it is now. The tools we used in the industry were vastly different than the tools used today. Even the information that I was learning back then, now appears to be soooo old-school. I am totally dating myself… but you get the idea.

Is Content Consuming You or Are You Consuming Content?

Content is being published at record levels. Regardless of your interest and professional inclination. There is a great deal of content, and it’s right at your fingertips; accessed on your phone, tablet, computer or dare I say trade magazine.

Intuition and Big Data Collide

When I started my career back in the late 80s, ‘intuition’ was a skill that was greatly valued. It was used in marketing, sales meetings, to help acquire clients and creative development to name a few. Intuition really was only evident in someone that had lots of experience and wisdom. The most creative and intelligent people had it. Everyone wanted it — including me.

Start Your Marketing Strategy With One Word

Have you ever thought how much power just one word has with your potential customers? There are many companies that have developed and strengthened their global presence significantly by choosing to take ownership of just one word. The companies below understand how important one word is and how that word can transform a brand so that it completely owns the market.

Is Your Social Media Failing?

You’ve attended conferences, webinars, and workshops and even asked for advice from all your friends and co-workers, but your company’s social media just isn’t working the way you need it to and you don’t know why.

‘No Problem, I Will Take Care of It’ — A Lost Art?

Today’s business culture has changed over the years, and so have the people that make up businesses. I have noticed in my career a paradigm shift in the ability of younger minds

Is There Such a Thing as Pre-Innovation?

There is a lot to say about innovation management these days. Pretty much everywhere you turn, someone is writing about how innovation is, or is not being accomplished. Yes, even I am writing about innovation. Here are a few articles already published right here on the Huffington Post.

If a Picture Is Worth a Thousand Words, What Is a Video Worth?

Video has been around for a long time. Producing styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever.

The Social Intrapreneur: Could They Be the X-Factor in Your Business?

Call me disruptive, call me innovative, call me creative; I am okay with all of those because they are skills today’s companies need. Some might say these skills can be disruptive to business and they are frowned-upon. Others might say they are disruptive for business and should be rewarded — hmm… which is true?

Do You Want Beer or Coffee With Those Creative Ideas?

Was there ever a time in your professional career that you associated new ideas and creativity with beer or coffee? I must admit, I enjoy the process of stimulating my brain to conjure up something cool, something creative and something different, but I never thought of using coffee or beer as a trigger for creativity.

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