The Art Of The Spin

Have you ever thought about how journalists write a story and twist the meaning of words and phrases so they become more compelling to the reader? In the journalism world we like to call this “spin.”

KickStart Your Innovation Strategy
Kick-Start Your Innovation Strategy

There is not one clear innovation strategy that is a one-size fits all for businesses to embark in the innovation process. However, there are some simple things you can do to stimulate innovative thinking and actions before a formal strategy is in place.

TIPS for S&M
Tips For Sales and Marketing Teams

Sales and Marketing teams can collaborate in your business and be more effective in generating leads and closing them. Here are a few tips that will help you activate both sales and marketing and get them pointed in the right direction.

Siri, When Will Content Marketing Saturate The Web?

It wasn’t that long ago that I got an iPhone. I must admit, my blogging, posting, tweeting and enjoying apps and new social sites has increased exponentially. It’s even opened up my eyes to new possibilities for marketing. As I consumed myself with this thought, I began thinking even more about content marketing. Hmm, how many other people have increased their mobile usage as well as their content marketing efforts like I have? Let’s take this a step further and put on my business hat. Is there an actual ROI for this action? And, when does content marketing become too much? – I figured Siri might know the answers to these questions, thus the title for this blog.

marketing and digital 10
Marketing and Digital: 10 Hard Reality Questions Businesses Need To Answer

What exactly is digital anyway? Digital has infiltrated nearly every aspect of business because people are in every aspect of business. People and digital are go hand-n’-hand. Digital is the life around you and so much more.

Is Your Business Challenging Conventional Thinking?

Nearly every industry has a typical way of conducting business, and some are changing faster than others. If you know that your business has succeeded by doing things the same way for years, or even decades, it’s not time to celebrate and relax. It’s time to get to work and look to the future.

employee Ideas
Employee Ideas: Business Leaders… Are You Listening?

Do you come up with new, innovative ideas and your company doesn’t listen? Does this drive you crazy? Business leaders, pay attention. You’re missing out.

Corporate Identity
Corporate Identity: 5 Questions To Consider

Does your company have an identity crisis? Does it have a clear understanding of where it stands positionally in the market? Don’t worry, you’re not alone.

Is Your Business Challenging Conventional Thinking?

Nearly every industry has a typical way of conducting business, and some are changing faster than others. If you know that your business has succeeded by doing things the same way for years, or even decades, it’s not time to celebrate and relax. It’s time to get to work and look to the future.

Business Executives: Gain Momentum and Keep it Using Digital

Executives don’t see that by taking advantage of today’s digital tools and participating in them they can begin to create positive momentum for their company.

Desperation Marketing – Time To Change

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute. As I spend time researching marketing techniques and best practices, I see that some brands appear to be desperate in trying to find customers.

Propel Your Content Marketing to New Levels

If you are engaging in content marketing for your business, you obviously know how important it is. As marketers, we are hardwired to be great content producers and also understand the tools and channels available. However, good content marketing is a whole lot more than just that. Regardless of whether you are a seasoned veteran or a rookie, your marketing content must be produced with a multi-purpose objective and strategy.

6 DON’TS of Marketing

It’s amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them. With that being said, it’s pretty easy to find advice on what to do. Hmm… after all, I am one of those people writing on tips and advice.

Marketers: Hiring Subcontractors? Here Are 7 Things You Need to Know

In the marketing world, whether you work for an agency or for a company, hiring talented subcontractors to provide bench strength is common. This can provide valuable skills needed to pull off a project assignment. These skills on your team may be either lacking in strength or not there at all.

Immediacy, Accuracy, Innovation – It’s Required

Businesses around the world are more connected than ever before. Just ask any company how many smartphones they carry, how many tablets and laptops are used, and how many virtual meetings are held with clients. On top of this, think about how many email, text and video messages are sent and received

7 Reasons Why I Am a #Marketing Junkie

I know, this may sound like a blog article that comes straight from a marketing workshop… but it really isn’t. Let me begin by stating, marketing was not a career I originally thought of when I entered college way back in the dark ages. However, after nine years of being in broadcast television,

Simple Tips to Create Increased Customer Engagement

Customer engagement is a term that is tossed around frequently in marketing circles. I am finding out that even though many of us are using it in daily conversation, there is an element of confusion. This phrase has become more buzz-term friendly than user friendly. Let’s clear up the confusion, shall we?

Learning: A Continual Quantum Leap > Of Change

As a career long content producer and marketer, I feel my professional journey has been full of change. Years ago, marketing was far different than it is now. The tools we used in the industry were vastly different than the tools used today. Even the information that I was learning back then, now appears to be soooo old-school. I am totally dating myself… but you get the idea.

Is Content Consuming You or Are You Consuming Content?

Content is being published at record levels. Regardless of your interest and professional inclination. There is a great deal of content, and it’s right at your fingertips; accessed on your phone, tablet, computer or dare I say trade magazine.

Intuition and Big Data Collide

When I started my career back in the late 80s, ‘intuition’ was a skill that was greatly valued. It was used in marketing, sales meetings, to help acquire clients and creative development to name a few. Intuition really was only evident in someone that had lots of experience and wisdom. The most creative and intelligent people had it. Everyone wanted it — including me.

Start Your Marketing Strategy With One Word

Have you ever thought how much power just one word has with your potential customers? There are many companies that have developed and strengthened their global presence significantly by choosing to take ownership of just one word. The companies below understand how important one word is and how that word can transform a brand so that it completely owns the market.

Is Your Social Media Failing?

You’ve attended conferences, webinars, and workshops and even asked for advice from all your friends and co-workers, but your company’s social media just isn’t working the way you need it to and you don’t know why.

‘No Problem, I Will Take Care of It’ — A Lost Art?

Today’s business culture has changed over the years, and so have the people that make up businesses. I have noticed in my career a paradigm shift in the ability of younger minds

Is There Such a Thing as Pre-Innovation?

There is a lot to say about innovation management these days. Pretty much everywhere you turn, someone is writing about how innovation is, or is not being accomplished. Yes, even I am writing about innovation. Here are a few articles already published right here on the Huffington Post.

If a Picture Is Worth a Thousand Words, What Is a Video Worth?

Video has been around for a long time. Producing styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever.

The Social Intrapreneur: Could They Be the X-Factor in Your Business?

Call me disruptive, call me innovative, call me creative; I am okay with all of those because they are skills today’s companies need. Some might say these skills can be disruptive to business and they are frowned-upon. Others might say they are disruptive for business and should be rewarded — hmm… which is true?

Do You Want Beer or Coffee With Those Creative Ideas?

Was there ever a time in your professional career that you associated new ideas and creativity with beer or coffee? I must admit, I enjoy the process of stimulating my brain to conjure up something cool, something creative and something different, but I never thought of using coffee or beer as a trigger for creativity.

Marketing: If It Looks to Good to Be True, It Probably Is

Marketers, is there such a thing as honest, credible marketing? I know that I am striking a chord with marketing professionals out there who are reading this. Please know, I am a career marketer, so I am one of you.

Transform Personal Social Media Talent to Business Social Media Talent

It’s time to transform your personal skills on social media so that they can be translated into actionable business social media skills. As you know, there are many people who use social media on a personal level. They use them so much that they begin to think they are a professional on social media.

Are Social Intrapreneurs Emerging In Your Company?

Bosses, my suggestion is, take a look at your employees interests. Ask what drives them each day (besides money). Encourage your employees to think about what makes them want to be innovative? After all, being innovative and disruptive can be used to benefit the company. Understanding more about these will help you manage them and ultimately make your employees happier and more productive.

Create New Ideas — Think Different, Think Upside Down

As a marketer, I am always thinking about ways to do something different. An example of this is when I review materials online or offline. I often think about ways to enhance the message through a re-design, new imagery, new font styles, and re-writing the editorial message to make it fresh. You would be surprised at how simple changes can make a huge difference.

Refusing to Innovate: What’s the Cost?

If you are inclined to think about innovation like me, have you ever thought about what the lost opportunity cost might be for your company if it didn’t innovate?

Video’s Hidden ‘Secret Sauce’ Marketers Need To Know

Video is one of the most important components for your marketing. It has several powerful characteristics that make it a great storytelling medium. When the web was born back in the early 90s, many thought video was doomed.

Is It Time for Colleges to Apply More Academic Muscle to Develop Entrepreneurs?

Cambridge, Massachusetts is known as one of the higher education and start-up meccas in the U.S. Those of us that live close by, understand and embrace it, and probably take it for granted more than we should.

7 Reasons to Use Video in 2014

Video, also known as “motion pictures,” has been around since 1895. No, it’s not an archaic medium. In fact, it’s quite the opposite. The old cliché known to many was “lights-camera-action.”

Is #Contentmarketing #Fashionable?

There is something here that just isn’t right, and it’s more than just a few hashtag and word combinations. Is it possible these two phrases, #Contentmarketing and #Fashionable are either too close in theory, or too far apart in actuality?

5 Ways to Energize Your Brand and Fuel Innovation

What’s the key to being more innovative and how do companies and employees start heading in the right direction? These are two very tough questions to answer.

What I Learned From My Boss

My career started before the Internet was born. I use that line with many college students as I talk with them. They laugh and give me a quizzical look.

The Real Life Saga Of Being Socially Silent

I never thought I would say this. I experienced what it’s like to have social media withdrawal today. I did not plan on being socially silent, it just happened.

Content Creation: Is It Time for a Re-Brand?

As a marketer, I read like crazy; books, blogs, articles, posts, tweets, forums, you name it. Everything I read is created content, regardless of the media, platform or delivery channel.

Original CONTENT Series - eBOOK