Blogs

DOES ANYONE REALLY CARE?
Does Anyone Really Care About Your Marketing?

Does Anyone Really Care About Your Marketing? You put a lot of effort into your marketing. Is there really anyone out there that cares about it besides yourboss?

Business & Next generation
Business And The Next Generation – Faster Than Ever

There has been a lot of discussion on the web about generations and their traits. It’s fun stuff to read and study, because we all have to deal with it every day in our careers. It’s one thing to think about it personally, but it’s totally another to navigate it in the professional world. What really excites me about learning more about Baby Boomers, Gen-X, Gen-Y and now Gen-Z is there are distinct differences in all of them. These differences are paramount when it comes to leadership style, behavioral attributes and how each of those groups vary in behavior as customers and as business leaders.

when brand meets customer
When Brand Meets Customer

The customer touch point is comes in a variety of forms, sometimes the marketer only thinks about the ones they are producing today or this week. But what about the touch points that were created last week, last month, or last year? If you’re not paying attention, little things appear in the customer experience and you won’t notice them, but your customer will.

information imeersion
Online Information Immersion Makes For A Sharper, More Valuable Employee

Today’s business is not what it was even three years ago. Social media, mobile and predictive technologies have surfaced and gained more muscle, respect and validity then ever before.

social media
Social Media Content: Be Relevant – Be Engaging

Creating social media marketing content is very important. Your customers are very smart, and they can see the difference between the brand trying to sell something and just being conversational. When you write your content, choose topics and tone that are relevant and engaging to your persona.

ARE JOB TITLES IMPORTANT?
Are Job Titles Important?

Think about your job title for a moment. Are the words in it really important to you? Our culture places incredible value on fancy professional titles, but do those titles help us perform better?

10 amazing tips for marketing
10 Amazing Tips For Creating A Marketing Strategy

Marketing is not an easy endeavor because there are so many moving parts to the equation. Your strategy, if you have one, must be planned based on several factors. Here are 10 Amazing Tips For Creating A Marketing Strategy.

CULTIVATE NEW IDEAS
4 Simple Ways To Cultivate New Ideas

Is your company always looking for new ideas? Or, are you waiting for someone else to think of them for you? Don’t sit around and wait for innovation to happen. Stimulate those exciting ideas and make them happen yourself.

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Where Does Your Innovation Strategy Begin?

Can a business innovate if it’s not trying? Have you been in a company where the word innovation is tossed around but there is no evidence of innovation?

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Is Your Business Challenging Conventional Thinking?

Nearly every industry has a typical way of conducting business, and some are changing faster than others. If you know that your business has succeeded by doing things the same way for years, or even decades, it’s not time to celebrate and relax. It’s time to get to work and look to the future.

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Business Executives: Gain Momentum and Keep it Using Digital

Executives don’t see that by taking advantage of today’s digital tools and participating in them they can begin to create positive momentum for their company.

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Desperation Marketing – Time To Change

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute. As I spend time researching marketing techniques and best practices, I see that some brands appear to be desperate in trying to find customers.

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Propel Your Content Marketing to New Levels

If you are engaging in content marketing for your business, you obviously know how important it is. As marketers, we are hardwired to be great content producers and also understand the tools and channels available. However, good content marketing is a whole lot more than just that. Regardless of whether you are a seasoned veteran or a rookie, your marketing content must be produced with a multi-purpose objective and strategy.

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6 DON’TS of Marketing

It’s amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them. With that being said, it’s pretty easy to find advice on what to do. Hmm… after all, I am one of those people writing on tips and advice.

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Marketers: Hiring Subcontractors? Here Are 7 Things You Need to Know

In the marketing world, whether you work for an agency or for a company, hiring talented subcontractors to provide bench strength is common. This can provide valuable skills needed to pull off a project assignment. These skills on your team may be either lacking in strength or not there at all.

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Immediacy, Accuracy, Innovation – It’s Required

Businesses around the world are more connected than ever before. Just ask any company how many smartphones they carry, how many tablets and laptops are used, and how many virtual meetings are held with clients. On top of this, think about how many email, text and video messages are sent and received

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7 Reasons Why I Am a #Marketing Junkie

I know, this may sound like a blog article that comes straight from a marketing workshop… but it really isn’t. Let me begin by stating, marketing was not a career I originally thought of when I entered college way back in the dark ages. However, after nine years of being in broadcast television,

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Simple Tips to Create Increased Customer Engagement

Customer engagement is a term that is tossed around frequently in marketing circles. I am finding out that even though many of us are using it in daily conversation, there is an element of confusion. This phrase has become more buzz-term friendly than user friendly. Let’s clear up the confusion, shall we?

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Learning: A Continual Quantum Leap > Of Change

As a career long content producer and marketer, I feel my professional journey has been full of change. Years ago, marketing was far different than it is now. The tools we used in the industry were vastly different than the tools used today. Even the information that I was learning back then, now appears to be soooo old-school. I am totally dating myself… but you get the idea.

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Is Content Consuming You or Are You Consuming Content?

Content is being published at record levels. Regardless of your interest and professional inclination. There is a great deal of content, and it’s right at your fingertips; accessed on your phone, tablet, computer or dare I say trade magazine.

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Intuition and Big Data Collide

When I started my career back in the late 80s, ‘intuition’ was a skill that was greatly valued. It was used in marketing, sales meetings, to help acquire clients and creative development to name a few. Intuition really was only evident in someone that had lots of experience and wisdom. The most creative and intelligent people had it. Everyone wanted it — including me.

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Start Your Marketing Strategy With One Word

Have you ever thought how much power just one word has with your potential customers? There are many companies that have developed and strengthened their global presence significantly by choosing to take ownership of just one word. The companies below understand how important one word is and how that word can transform a brand so that it completely owns the market.

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Is Your Social Media Failing?

You’ve attended conferences, webinars, and workshops and even asked for advice from all your friends and co-workers, but your company’s social media just isn’t working the way you need it to and you don’t know why.

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‘No Problem, I Will Take Care of It’ — A Lost Art?

Today’s business culture has changed over the years, and so have the people that make up businesses. I have noticed in my career a paradigm shift in the ability of younger minds

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Is There Such a Thing as Pre-Innovation?

There is a lot to say about innovation management these days. Pretty much everywhere you turn, someone is writing about how innovation is, or is not being accomplished. Yes, even I am writing about innovation. Here are a few articles already published right here on the Huffington Post.

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If a Picture Is Worth a Thousand Words, What Is a Video Worth?

Video has been around for a long time. Producing styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever.

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The Social Intrapreneur: Could They Be the X-Factor in Your Business?

Call me disruptive, call me innovative, call me creative; I am okay with all of those because they are skills today’s companies need. Some might say these skills can be disruptive to business and they are frowned-upon. Others might say they are disruptive for business and should be rewarded — hmm… which is true?

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Do You Want Beer or Coffee With Those Creative Ideas?

Was there ever a time in your professional career that you associated new ideas and creativity with beer or coffee? I must admit, I enjoy the process of stimulating my brain to conjure up something cool, something creative and something different, but I never thought of using coffee or beer as a trigger for creativity.

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Marketing: If It Looks to Good to Be True, It Probably Is

Marketers, is there such a thing as honest, credible marketing? I know that I am striking a chord with marketing professionals out there who are reading this. Please know, I am a career marketer, so I am one of you.

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Transform Personal Social Media Talent to Business Social Media Talent

It’s time to transform your personal skills on social media so that they can be translated into actionable business social media skills. As you know, there are many people who use social media on a personal level. They use them so much that they begin to think they are a professional on social media.

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Are Social Intrapreneurs Emerging In Your Company?

Bosses, my suggestion is, take a look at your employees interests. Ask what drives them each day (besides money). Encourage your employees to think about what makes them want to be innovative? After all, being innovative and disruptive can be used to benefit the company. Understanding more about these will help you manage them and ultimately make your employees happier and more productive.

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Create New Ideas — Think Different, Think Upside Down

As a marketer, I am always thinking about ways to do something different. An example of this is when I review materials online or offline. I often think about ways to enhance the message through a re-design, new imagery, new font styles, and re-writing the editorial message to make it fresh. You would be surprised at how simple changes can make a huge difference.

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Refusing to Innovate: What’s the Cost?

If you are inclined to think about innovation like me, have you ever thought about what the lost opportunity cost might be for your company if it didn’t innovate?

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Video’s Hidden ‘Secret Sauce’ Marketers Need To Know

Video is one of the most important components for your marketing. It has several powerful characteristics that make it a great storytelling medium. When the web was born back in the early 90s, many thought video was doomed.

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Is It Time for Colleges to Apply More Academic Muscle to Develop Entrepreneurs?

Cambridge, Massachusetts is known as one of the higher education and start-up meccas in the U.S. Those of us that live close by, understand and embrace it, and probably take it for granted more than we should.

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7 Reasons to Use Video in 2014

Video, also known as “motion pictures,” has been around since 1895. No, it’s not an archaic medium. In fact, it’s quite the opposite. The old cliché known to many was “lights-camera-action.”

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Is #Contentmarketing #Fashionable?

There is something here that just isn’t right, and it’s more than just a few hashtag and word combinations. Is it possible these two phrases, #Contentmarketing and #Fashionable are either too close in theory, or too far apart in actuality?

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5 Ways to Energize Your Brand and Fuel Innovation

What’s the key to being more innovative and how do companies and employees start heading in the right direction? These are two very tough questions to answer.

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What I Learned From My Boss

My career started before the Internet was born. I use that line with many college students as I talk with them. They laugh and give me a quizzical look.

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The Real Life Saga Of Being Socially Silent

I never thought I would say this. I experienced what it’s like to have social media withdrawal today. I did not plan on being socially silent, it just happened.

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