VW Logo
The Corporate Logo: VW

Does VW have a logo that transcends the physical to the emotional? Great brands elicit a response from their customers and they even touch the heart.

3 tips for business owners
3 Tips For First-Time Business Owners

As a former business owner, I did not fully understand how many critical factors would come into play with my business. Owning and operating a business is like a very complex machine. It becomes more challenging as it grows, or shrinks. First-Time Business Owners pay attention to these three things to help ensure your start-up business stays on course.

social sharing
Social Sharing

We all like to share things we get excited about. Social media has taken that concept to an entirely new level because that is the foundation of why social was created.

7 helpful tips for content marketers
7 Helpful Tips For Content Marketers

This eBook contains several helpful tips that are always on my mind as I prepare and produce content marketing initiatives. If you’re new to content marketing, the following pages will probably be an extremely helpful resource to keep by your side. If you’re a seasoned marketing veteran, this eBook should be a valuable reminder to help you stay sharp.

Content And The Modern Marketer

Have you ever heard the phrase. “content is king?” If you haven’t, you’re probably not in marketing. And if you have, then you know content is truly at the heart of everything a marketer does. Content can be the piece of the marketing puzzle that makes your strategy have sex-appeal, makes it buzz with positive PR and helps it to generate leads like no other. Content can also be a major pain point that creates angst in marketing departments –Hmm.

What Marketing Language Do You Speak?

If you’re a marketer and you spend time presenting to others in your company or even clients, you may want to think about the marketing language you are speaking.

Marketing Self-Disruption
Marketing Self-Disruption

Do the result of your marketing efforts sometimes feel as though you’re always one step behind your customers?

The Corporate Logo
Is A Corporate Logo Physical Or Emotional?

In a brief discussion about whether a logo is physical or emotional, today, we will focus our efforts on Starbucks. As a customer, I can actually remember exactly when I tasted Starbucks coffee for the first time. I was in my early 30s and visiting the Ritz Carlton hotel in Jacksonville, Florida. Believe it or not, that was my first taste of coffee and the beginning of a long love relationship, not only with coffee, but also with Starbucks. As I write this blog, I am sipping Starbucks brew.

Business Executives: Gain Momentum and Keep it Using Digital

Executives don’t see that by taking advantage of today’s digital tools and participating in them they can begin to create positive momentum for their company.

Desperation Marketing – Time To Change

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute. As I spend time researching marketing techniques and best practices, I see that some brands appear to be desperate in trying to find customers.

Propel Your Content Marketing to New Levels

If you are engaging in content marketing for your business, you obviously know how important it is. As marketers, we are hardwired to be great content producers and also understand the tools and channels available. However, good content marketing is a whole lot more than just that. Regardless of whether you are a seasoned veteran or a rookie, your marketing content must be produced with a multi-purpose objective and strategy.

6 DON’TS of Marketing

It’s amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them. With that being said, it’s pretty easy to find advice on what to do. Hmm… after all, I am one of those people writing on tips and advice.

Marketers: Hiring Subcontractors? Here Are 7 Things You Need to Know

In the marketing world, whether you work for an agency or for a company, hiring talented subcontractors to provide bench strength is common. This can provide valuable skills needed to pull off a project assignment. These skills on your team may be either lacking in strength or not there at all.

Immediacy, Accuracy, Innovation – It’s Required

Businesses around the world are more connected than ever before. Just ask any company how many smartphones they carry, how many tablets and laptops are used, and how many virtual meetings are held with clients. On top of this, think about how many email, text and video messages are sent and received

7 Reasons Why I Am a #Marketing Junkie

I know, this may sound like a blog article that comes straight from a marketing workshop… but it really isn’t. Let me begin by stating, marketing was not a career I originally thought of when I entered college way back in the dark ages. However, after nine years of being in broadcast television,

Simple Tips to Create Increased Customer Engagement

Customer engagement is a term that is tossed around frequently in marketing circles. I am finding out that even though many of us are using it in daily conversation, there is an element of confusion. This phrase has become more buzz-term friendly than user friendly. Let’s clear up the confusion, shall we?

Learning: A Continual Quantum Leap > Of Change

As a career long content producer and marketer, I feel my professional journey has been full of change. Years ago, marketing was far different than it is now. The tools we used in the industry were vastly different than the tools used today. Even the information that I was learning back then, now appears to be soooo old-school. I am totally dating myself… but you get the idea.

Is Content Consuming You or Are You Consuming Content?

Content is being published at record levels. Regardless of your interest and professional inclination. There is a great deal of content, and it’s right at your fingertips; accessed on your phone, tablet, computer or dare I say trade magazine.

Intuition and Big Data Collide

When I started my career back in the late 80s, ‘intuition’ was a skill that was greatly valued. It was used in marketing, sales meetings, to help acquire clients and creative development to name a few. Intuition really was only evident in someone that had lots of experience and wisdom. The most creative and intelligent people had it. Everyone wanted it — including me.

Start Your Marketing Strategy With One Word

Have you ever thought how much power just one word has with your potential customers? There are many companies that have developed and strengthened their global presence significantly by choosing to take ownership of just one word. The companies below understand how important one word is and how that word can transform a brand so that it completely owns the market.

Is Your Social Media Failing?

You’ve attended conferences, webinars, and workshops and even asked for advice from all your friends and co-workers, but your company’s social media just isn’t working the way you need it to and you don’t know why.

‘No Problem, I Will Take Care of It’ — A Lost Art?

Today’s business culture has changed over the years, and so have the people that make up businesses. I have noticed in my career a paradigm shift in the ability of younger minds

Is There Such a Thing as Pre-Innovation?

There is a lot to say about innovation management these days. Pretty much everywhere you turn, someone is writing about how innovation is, or is not being accomplished. Yes, even I am writing about innovation. Here are a few articles already published right here on the Huffington Post.

If a Picture Is Worth a Thousand Words, What Is a Video Worth?

Video has been around for a long time. Producing styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever.

The Social Intrapreneur: Could They Be the X-Factor in Your Business?

Call me disruptive, call me innovative, call me creative; I am okay with all of those because they are skills today’s companies need. Some might say these skills can be disruptive to business and they are frowned-upon. Others might say they are disruptive for business and should be rewarded — hmm… which is true?

Do You Want Beer or Coffee With Those Creative Ideas?

Was there ever a time in your professional career that you associated new ideas and creativity with beer or coffee? I must admit, I enjoy the process of stimulating my brain to conjure up something cool, something creative and something different, but I never thought of using coffee or beer as a trigger for creativity.

Marketing: If It Looks to Good to Be True, It Probably Is

Marketers, is there such a thing as honest, credible marketing? I know that I am striking a chord with marketing professionals out there who are reading this. Please know, I am a career marketer, so I am one of you.

Transform Personal Social Media Talent to Business Social Media Talent

It’s time to transform your personal skills on social media so that they can be translated into actionable business social media skills. As you know, there are many people who use social media on a personal level. They use them so much that they begin to think they are a professional on social media.

Are Social Intrapreneurs Emerging In Your Company?

Bosses, my suggestion is, take a look at your employees interests. Ask what drives them each day (besides money). Encourage your employees to think about what makes them want to be innovative? After all, being innovative and disruptive can be used to benefit the company. Understanding more about these will help you manage them and ultimately make your employees happier and more productive.

Create New Ideas — Think Different, Think Upside Down

As a marketer, I am always thinking about ways to do something different. An example of this is when I review materials online or offline. I often think about ways to enhance the message through a re-design, new imagery, new font styles, and re-writing the editorial message to make it fresh. You would be surprised at how simple changes can make a huge difference.

Refusing to Innovate: What’s the Cost?

If you are inclined to think about innovation like me, have you ever thought about what the lost opportunity cost might be for your company if it didn’t innovate?

Video’s Hidden ‘Secret Sauce’ Marketers Need To Know

Video is one of the most important components for your marketing. It has several powerful characteristics that make it a great storytelling medium. When the web was born back in the early 90s, many thought video was doomed.

Is It Time for Colleges to Apply More Academic Muscle to Develop Entrepreneurs?

Cambridge, Massachusetts is known as one of the higher education and start-up meccas in the U.S. Those of us that live close by, understand and embrace it, and probably take it for granted more than we should.

7 Reasons to Use Video in 2014

Video, also known as “motion pictures,” has been around since 1895. No, it’s not an archaic medium. In fact, it’s quite the opposite. The old cliché known to many was “lights-camera-action.”

Is #Contentmarketing #Fashionable?

There is something here that just isn’t right, and it’s more than just a few hashtag and word combinations. Is it possible these two phrases, #Contentmarketing and #Fashionable are either too close in theory, or too far apart in actuality?

5 Ways to Energize Your Brand and Fuel Innovation

What’s the key to being more innovative and how do companies and employees start heading in the right direction? These are two very tough questions to answer.

What I Learned From My Boss

My career started before the Internet was born. I use that line with many college students as I talk with them. They laugh and give me a quizzical look.

The Real Life Saga Of Being Socially Silent

I never thought I would say this. I experienced what it’s like to have social media withdrawal today. I did not plan on being socially silent, it just happened.

Content Creation: Is It Time for a Re-Brand?

As a marketer, I read like crazy; books, blogs, articles, posts, tweets, forums, you name it. Everything I read is created content, regardless of the media, platform or delivery channel.

Life Intersects With Social Media

It was a November morning when as I walked to work, snowflakes began floating though the brisk, fall air. My cheeks and nose were cold and my fingers were feeling a little tingly.

Original CONTENT Series - eBOOK