Marketing teams get smarter here!
YourBrandExposed shares tips and experiences about strategy, digital, social, content, marketing, innovation, and business.
Knowledge Center – It all begins here!

Engagement and Lead Generation – Do They Work Together?
Marketing activities as a general principle are designed to generate leads. And leads can be the derivative of customer engagement ...
Read More
Read More

Why is “Value” Often Neglected When Crafting a Marketing Plan?
If I were a betting man, I would venture to say the word value didn’t come up in conversations when ...
Read More
Read More

Stay Focused with a 6-point Marketing Plan
There are many ways to craft a marketing plan to accomplish sales goals. There are even more ways to get ...
Read More
Read More

When Opportunity Calls – Are you Answering?
When was the last time you were asked to jump in and do something different and you were scared out ...
Read More
Read More

Improving Sales and Marketing Alignment
For over 30-years I’ve worked for and consulted with businesses where sales and marketing teams don’t exactly work together like ...
Read More
Read More

Is Digital Transformation Enough?
With 2020 upon us, the emergence of digital platform business models has never been clearer. There are several uber-successful companies ...
Read More
Read More

Crush your Marketing with Profiles
In the last two blogs, we recently unpacked several areas that sales and marketing teams need to pay close attention ...
Read More
Read More

Key Metric Comparisons Exposing Marketing Health
Most recently I published a blog titled Valuable Metrics for Sales and Marketing Teams You May Be Missing. We unpacked ...
Read More
Read More

Valuable Metrics for Sales and Marketing Teams You May Be Missing
Like all marketers, my focus as a marketing leader is continually on the brand, our performance and how we can ...
Read More
Read More

Think Like an Explorer to Ignite Digital Transformation
What comes to mind when you think of these people? Christopher Columbus, Ferdinand Magellan, Marco Polo, and Ernest Shackleton. Go ...
Read More
Read More

Oops… Your Sales and Marketing Teams Are Focused on The Wrong Customer
Regardless of the business you’re in, your customer is never super-easy to find. And worse, if you don’t have a ...
Read More
Read More

The Secrets of Value Proposition Marketers Don’t Know
In marketing circles, the value proposition is often overlooked because of the urgency to produce lead-generation initiatives. After all, sales ...
Read More
Read More

6 Reasons Why Video is a Must for Marketing. #4 May Shock You!
Since we all know video is amazing, and it just keeps getting better, there’s probably no reason for me to ...
Read More
Read More

Innovation – Where Does Your Business Start?
Have you ever been in a company meeting where the word innovation or disruption is tossed around a lot? You ...
Read More
Read More

Are You Steering Your Marketing or is it Steering You?
As a marketing leader, one of your many critical tasks is to create a clear vision that provides a roadmap ...
Read More
Read More

Higher-Ed Admissions/Marketing: Challenges and Solutions
As a career marketer, I’ve always believed that great marketing can overcome pretty much anything the brand or market throws ...
Read More
Read More

Does Your Business Model Need to Be Re-imagined?
Have you ever wondered what business would be like if the industry you’re in suddenly changed overnight? I know this ...
Read More
Read More

New Business Strategy? – It Could Be Missing Something
Sometimes I think the word “strategy” comes with expectations that are way too high. I don’t think the almighty strategy ...
Read More
Read More

How to Establish Value From a Marketing Qualified Lead
The word value as it relates to an inquiry or lead for your company is defined in different ways. Many ...
Read More
Read More

Your Marketing Campaign Pitch – 5 Tips To “Crush It”
Have you ever had a great idea for a marketing campaign that was truly brilliant? Marketers do this sort of ...
Read More
Read More

Why is Strategic Content Placement So Important?
First, let me say this is not a new topic. It may, however, be a new twist on it so ...
Read More
Read More

Is Project Fatigue Disrupting Your Marketing Department?
I’ve been in marketing for my entire career so I feel comfortable talking about a key issue that occurs frequently ...
Read More
Read More

Customer Expectations – Way More Important Than You Think
How often do you think about your customer expectations? I mean really, does it ever come up in your meetings ...
Read More
Read More

The Real Reason Why Marketing Teams Collect Data
As marketers, we are trained to create marketing content and initiatives that help attract the prospective customer. We go the ...
Read More
Read More

Are You Lead Scoring or Lead Monitoring?
If you’re like me, your marketing initiatives are connected to many data sources providing varying levels of information. Some complex ...
Read More
Read More

Marketing Data Revealed 1.0
It’s no secret that marketing is all about reaching the right customers with the right message at the right time ...
Read More
Read More

The Real Power of a Marketing Ecosystem (Part 2)
In part-1, we discussed Blueprint, Funnel, Media and Audience and why they are so important. Now we will focus on ...
Read More
Read More

The Real Power of a Marketing Ecosystem (Part 1)
Why is it some marketers are afraid of the word "strategy?" I think it's because they can't muster up the ...
Read More
Read More

What Happens When Content Marketing Meets Your Customer?
When effective content marketing meets your customers, the magic happens. Before we dive into the secret sauce behind the magic, ...
Read More
Read More

The Living Ecosystem Called Your Brand – eBook
Download our free (PDF) eBook - The Living Ecosystem Called Your Brand When non-marketers talk about a brand, they mostly only ...
Read More
Read More

Why Your Rebrand Failed
Published on HuffingtonPost The term rebrand is a terrifying word in marketing circles. Maybe that’s because we know it is ...
Read More
Read More

Marketers: Are You Translation Experts? [PART 2]
In our two-part series, we are unpacking the definition of what translation in marketing really means, and the value of ...
Read More
Read More