Digital, Content, Social Media, Mobile, Strategy = Expanding Your Ecosystem 

YourBrandExposed loves to learn, think, and share professional experiences so others can improve. Go ahead, dive into our blogs and eBooks, and drop us a line if you care to participate in this group effort of making the marketing and business community a better place! So, you’re in the business of marketing and understand how important and challenging it is to stay ahead of the curve. We believe education as well as developing and sharing new ideas is key for growth in this digital economy.

Knowledge Center – It all begins here!

At YourBrandExposed, we’ve put our money where our mouth is and created hundreds of informational articles and deep dive eBooks, all designed to help your business and your leadership team – Enjoy!

Innovation – Where Does Your Business Start?

Have you ever been in a company meeting where the word innovation or disruption is tossed around a lot? You ...
Read More

Does Your Business Model Need to Be Re-imagined?

Have you ever wondered what business would be like if the industry you’re in suddenly changed overnight? I know this ...
Read More

Higher-Ed Admissions/Marketing: Challenges and Solutions

As a career marketer, I’ve always believed that great marketing can overcome pretty much anything the brand or market throws ...
Read More

New Business Strategy? – It Could Be Missing Something

Sometimes I think the word “strategy” comes with expectations that are way too high. I don’t think the almighty strategy ...
Read More

How to Establish Value From a Marketing Qualified Lead

The word value as it relates to an inquiry or lead for your company is defined in different ways. Many ...
Read More

Why is Strategic Content Placement So Important?

First, let me say this is not a new topic. It may, however, be a new twist on it so ...
Read More

Is Project Fatigue Disrupting Your Marketing Department?

I’ve been in marketing for my entire career so I feel comfortable talking about a key issue that occurs frequently ...
Read More

Customer Expectations – Way More Important Than You Think

How often do you think about your customer expectations? I mean really, does it ever come up in your meetings ...
Read More

Are You Guiding Your Marketing or is it Guiding You?

As a marketing leader, one of your many critical tasks is to create a clear vision that provides a roadmap ...
Read More

The Real Reason Why Marketing Teams Collect Data

As marketers, we are trained to create marketing content and initiatives that help attract the prospective customer. We go the ...
Read More

Are You Lead Scoring or Lead Monitoring?

If you’re like me, your marketing initiatives are connected to many data sources providing varying levels of information. Some complex ...
Read More

Marketing Data Revealed 1.0

It’s no secret that marketing is all about reaching the right customers with the right message at the right time ...
Read More

The Real Power of a Marketing Ecosystem (Part 2)

In part-1, we discussed Blueprint, Funnel, Media and Audience and why they are so important. Now we will focus on ...
Read More

The Real Power of a Marketing Ecosystem (Part 1)

Why is it some marketers are afraid of the word "strategy?" I think it's because they can't muster up the ...
Read More

What Happens When Content Marketing Meets Your Customer?

When effective content marketing meets your customers, the magic happens. Before we dive into the secret sauce behind the magic, ...
Read More

The Living Ecosystem Called Your Brand – eBook

Download our free (PDF) eBook - The Living Ecosystem Called Your Brand When non-marketers talk about a brand, they mostly only ...
Read More

Why Your Rebrand Failed

Published on HuffingtonPost The term rebrand is a terrifying word in marketing circles. Maybe that’s because we know it is ...
Read More

Marketers: Are You Translation Experts? [PART 2]

In our two-part series, we are unpacking the definition of what translation in marketing really means, and the value of ...
Read More

Marketers: Are You Translation Experts? You Should Be [PART 1]

Have you ever wondered about the volume of change you have to endure because you’re in a marketing career? I ...
Read More

Digital Agency Accelerators and Decelerators

Published on HuffingtonPost So you've got a digital agency that’s headed in the right direction serving emerging industries and brands, ...
Read More

Tips For Your Marketing Spend and Team Efficiency

Marketing leaders always look at their budgets it comes with the territory. Usually, the result of where your budget ends ...
Read More

Value: The Convergence of Customer and Brand

In today’s content-crazed, fragmented world of social media, video, apps, text and technology overload, as a marketer, it’s real easy ...
Read More

Does Your Marketing Team Have Conversion Confusion?

With today's advanced metrics revealing more consumer behavior patterns than ever before, the term conversion has risen to the top ...
Read More

Increase Your Content Marketing ROI With These 3 Tips

How many times have you sat at your desk in the morning wondering what content to create and if it ...
Read More

What is The Customer’s Problem You Plan To Solve?

Every customer has a problem they are looking to solve as a consumer. Sometimes it’s glaringly obvious, other times the ...
Read More

When Marketing Persona Meets Marketing Touch Point

Today’s business schools should really spend some time on touch points and personas or the next generation of marketers will ...
Read More

When The Brand Is The Problem

Marketing teams are faced with challenges all the time with common, everyday problems in business. Typically these marketing problems are ...
Read More

Healthy Brands Tackle This Tough Question

Becoming a healthy brand is much tougher than just answering one question. Yes, it will also take far more time ...
Read More

New Ideas Don’t Always Come Naturally

Is your company always looking for new ideas? Or, are you waiting for someone else to think of them for ...
Read More

Peek Inside The Mind of a Digital Marketer

Wouldn’t it be nice to be able to peek inside the mind of a digital marketer? Imagine catching a glimpse ...
Read More

8 Tips To Improve Your Inbound Marketing

Have you ever wondered if your inbound marketing content really has value in the eyes of the customer? I mean ...
Read More

5 Powerful Apps For Your Marketing Team

As a marketing professional, you probably don’t have time to spend looking for tools to use on your smartphone. Well… ...
Read More
Loading...