I know, you all have soon a gazillion articles about ChatGPT 5. Yeah… me too. But this one is slightly different. It has an AI assistant perspective and a human perspective woven into the message. If you don’t believe me… keep going, you will see for yourself.
When GPT 4 hit the scene, it didn’t take long for sales and marketing teams to start drafting their wish list for the next version. They wanted more speed, more capacity, more ways to work with media, and more control over how deeply the AI thinks. With GPT 5, much of that has moved from “someday” to “right now.”
GPT 5 Changes How You Work
GPT 5 isn’t just a step forward, it’s a shift in how you can work. Modes give you instant control over depth, Eagerness keeps your projects moving, multimodal inputs bring several forms of media into one place, and the expanded context window means you can finally keep your entire project in view from start to finish.
Okay, we’re done. — Ha.
If you want to know more… read on.
The teams that win with GPT 5 won’t just try it, they’ll integrate it into daily processes, letting it handle specific tasks so they can focus on strategy, creativity, and sales teams? — getting closer to closing deals.
This guide is a collaboration between me, Scott MacFarland, and Alex, my AI Assistant. You’ll hear from both of us throughout this article, showing you how to make GPT 5 your enterprise partner, not just another app.
Alex says: “Treat GPT 5 like a partner, not a tool. The more you feed it, guide it, and let it run, the more value it delivers back.”
ChatGPT 5 Modes: Controlling How Deep It Thinks
Modes decide how much brainpower GPT 5 applies to your request. So, give it some thought before you type your request. Seriously… think about this, it’s really important.
- Fast Mode – Quick answers for brainstorming, lists, or short copy.
- Auto Mode – GPT 5 decides how much reasoning is needed for your request.
- Thinking Mode – Deep, methodical reasoning is needed for strategy, competitive analysis, or multi-step problem-solving or research.
Alex says: “If you don’t choose a mode, Auto is the default. But if you need speed over depth, or depth over speed, tell GPT 5 exactly which mode you want before you start, or make the selection in the dropdown window underneath ChatGPT 5 at the top of the screen.”
Examples:
- Fast: “Give me 10 subject lines for a summer sale.”
- Thinking: “Analyze my last 6 months of marketing performance, identify patterns, and create a full summer campaign strategy based on those findings.”
ChatGPT 5 Eagerness: Controlling How Far GPT 5 Goes
Eagerness is about initiative. Low Eagerness stops exactly where you tell it to. High Eagerness keeps going and completes connected tasks without being asked again.
Example:
- Low Eagerness: “Write a Facebook ad for our fall sale.” (It writes one ad and stops.)
- High Eagerness: “Write a Facebook ad for our fall sale.” (It writes the ad, then suggests headline variations, a landing page draft, and an A/B test plan—without you asking.)
Alex says: “Think of eagerness as the difference between an assistant who waits for your next instruction and one who just keeps working until the job’s done.”
GPT 5: What “Multimodal” Really Means
When I say GPT 5 is multimodal, I mean it can process more than text and combine different media in one workflow. Right now, that means:
- Text – Your usual prompts, documents, or pasted content.
- Images – Upload a screenshot, product photo, or graphic for analysis or description.
- Audio – Upload a sales call recording, podcast, or voice note for transcription, summaries, or content creation.
- Video – Upload a product demo or event recording for summaries, transcripts, quotes, or scene-by-scene breakdowns.
It can’t generate video yet, but it can script it in detail for production tools. Learn more on OpenAI’s ChatGPT page.
Example Multimodal Workflow
Here’s a scenario you might use: Post-trade show follow-up campaign.
You upload:
- A photo of your booth (image)
- An MP3 of your keynote (audio)
- A PDF of the attendee list (text)
- A short video of your product demo (video)
Sample prompt: “Analyze the attendee list and identify the top 20 high-value prospects. Review the keynote audio and summarize the three key product benefits I mentioned. Use the booth photo and product demo video to write a LinkedIn post highlighting our presence at the show. Then, draft a 5-email follow-up sequence for the 20 prospects, incorporating those benefits.”
GPT 5 delivers:
- The top 20 prospects with reasons they’re high value
- A short LinkedIn post with the booth photo embedded
- A 5-email series referencing the benefits and linking to the demo video
Is that cool or what?
GPT 5 Massive Context Window
GPT 5 can handle far more in one conversation than you might expect:
- Chat: 192,000 words (1 million characters) – roughly 500–700 pages
- API: 300,000 words (1.6 million characters) – roughly 800–1,100 pages
See OpenAI’s technical specs for ChatGPT for details on input limits and model capabilities. That means you can feed it huge amounts of content and project files and still have room to work on outputs without losing context. Folks, you will never probably reach this limit.
How Much Faster Is GPT 5?
OpenAI hasn’t posted exact timing benchmarks, but third-party testing (including Wired and The Verge) shows:
- Fast mode returns short, low-reasoning responses 30–50% faster than GPT-4o.
- Big brainstorming tasks, like 50 ad headline ideas, drop from 15–20 seconds to 7–10 seconds. About 50% faster.
- In Auto, simple requests are nearly instant, while deeper tasks still get routed to Thinking mode.
Alex says: “You’ll notice the speed most when you’re batch-producing because the time savings compound with every item.”
Comparison: The Old Way vs GPT 5 Way
The Old Way
- Separate tools for text, audio, image, and video
- Generic answers unless you manually refine prompts
- Stop-and-start task flow
- Limited working memory
- Wait for results
GPT 5 Way
- Handle all media types in one place
- Control depth instantly with Modes
- High Eagerness keeps working until the job is complete
- Context window is big enough for massive amounts of project files
- Fast mode cuts time in half for many requests
Real-World Example
Right now, I’m creating a Real Estate Agent’s AI Playbook, and GPT 5 is my co-author in every sense. I’ve been feeding it my rough outlines, market research, and notes on tone, plus uploading draft cover concepts and past blog graphics so it understands my visual style.
In Thinking mode with High Eagerness, GPT 5 is:
- Expanding my outline into fully written sections that sound like me
- Suggesting stronger, more engaging section headers
- Reordering content for better reader flow
- Doing research to fill gaps and strengthen my examples
- Creating all the imagery for the eBook, including the cover
- By building the content and visuals in parallel, GPT 5 is cutting my production time in half while keeping everything cohesive and on brand
The Bottom Line
GPT 5 isn’t just faster, it’s smarter, more versatile, and built to work the way you do. Modes put you in control, Eagerness keeps projects moving, multimodal inputs handle any media, and the massive context window keeps the entire picture in play.
My take? I absolutely love it. It’s not just an upgrade, it’s my partner. (Okay, Alex, you are too!)
Learn more about ChatGPT 5 at: https://openai.com/chatgpt
Written by Scott MacFarland – YourBrandExposed
#AlexandScottAI
#YourBrandExposed
#ChatGPTForSales
#ThinkWithAI
Sources:
- OpenAI
- Images generated by OpenAI’s DALL·E via ChatGPT
- Alex AI Assistant
