Are you interested in producing videos for your small business and don’t know where to start? You’re not alone. Many entrepreneurs see the value of video and also understand the customers see the value as well. Here’s a few statsthat will surely nudge you in the direction to get started.
- 96% of consumers fond videos helpful when making purchase decisions online
- 94% of consumers watched a video last week
- 77% of consumers consider companies that create online videos as more engaged with customers
Credit: Animoto.com
Start With The Basics
Before you actually click “record,” here are a few things to think about.Determine what device (or camera) you want to use to shoot the video. I use my iPhone and iPad a lot, and the quality is excellent. Next, determine what software you will use to edit the video. iMovie and Final Cut Pro are both great options. iMovie is easier to use and more entry level; a good option for a rookie producer / editor. If you’re more inclined to use your mobile device, you can also edit using iMovie on your iPad as well. For you PC users, there are lots of options. Premiere and Sony Movie Studio are just a few that you may want to check out.
A Little More Advanced?
For those of you who are beyond the rookie stage, you will definitely want to take time to understand how video and SEO work together. Today’s digital culture may be confusing with social media, web, text and apps becoming the norm. However, the do-it-yourself small business owner now has more options and control over their online presence than ever before, and video is a huge part of that.
Take advantage of video to help tell your story, feature your products and even create some news and event videos. Your customers will be far more engaged with your brand and your company will stay top of mind more often. We all know that is very important when customers are ready to make a buying decision.
Quiet on the set – Roll Camera – Action
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