by Scott MacFarland | Aug 14, 2021 | Content, Digital, Marketing, Sales, Strategy
Marketing activities as a general principle are designed to generate leads. And leads can be the derivative of customer engagement. However, just because these are both true, doesn’t always mean your marketing team needs to push really hard to increase engagement just to get leads. Let’s take a deeper look at these two important pieces of your brand’s health.
by Scott MacFarland | Aug 10, 2021 | Business, Marketing, Sales, Strategy
When the brand value propositions and the customer value expectations align, together they will create a potent mix that makes your sales and marketing efforts more effective.
by Scott MacFarland | Aug 3, 2021 | Business, Digital, Management, Marketing, Strategy There are many ways to craft a marketing plan to accomplish sales goals. There are even more ways to get distracted from your plan – that’s the scary part. Becoming derailed is quite easy, that’s why a simplified, overarching plan is critical. This...
by Scott MacFarland | Jul 28, 2021 | Business, Management, Uncategorized
When was the last time you were asked to jump in and do something different and you were scared out of your mind? If you’re like most of us, it happens now and then, and we turn it down politely and move on.
by Scott MacFarland | Jul 25, 2021 | Business, Management, Marketing, Strategy
For over 30-years I’ve worked for and consulted with businesses where sales and marketing teams don’t exactly work together like a well-oiled machine. However, when I have seen them working on the same page and supporting each other, it’s like an ice-cream sundae with warm chocolate syrup on top. Mmm…mmm. When they are facing in opposite directions, it usually is indicative of missed sales opportunities, poor communication, marketing initiatives that aren’t fully functioning and unproductive work environments. Now, who in the world wants this?