by Scott MacFarland | Feb 28, 2019 | Business, Content, Digital, Marketing, Strategy
Regardless of the business you’re in, your customer is never super-easy to find. And worse, if you don’t have a clear definition of who your customers are, your sales and marketing teams will spend lots of time and money trying to connect with the wrong people who are not likely to buy. Yes, without a clear definition, these teams could be going after different people for different reasons. Yikes. That sounds like a recipe for disaster, right?
by Scott MacFarland | Jan 4, 2019 | Marketing
In marketing circles, the value proposition is often overlooked because of the urgency to produce lead-generation initiatives. After all, sales leaders want qualified leads immediately and will accept nothing less. What’s a marketing team to do?
by Scott MacFarland | Dec 23, 2018 | Marketing
Today, if video is not part of your marketing strategy, you’ve got a lot of catching up to do. Here are 6 reasons I feel video is one of the most powerful marketing channels to-date. And number 4 just may shock you.
by Scott MacFarland | Oct 13, 2018 | Business, Innovation, Management, Strategy
Yes, your business does need a strategy to innovate. But, there is not one clear path for crafting an innovation strategy. Nor is there a one-size fits all for businesses to start the innovation process.
by Scott MacFarland | Sep 28, 2018 | Business, Innovation, Management, Strategy
Have you ever wondered what business would be like if the industry you’re in suddenly changed overnight? I know this sounds rather nutty, but seriously. What would you do? What typically ushers in sudden change is technology and new ways of thinking about and solving existing customer problems.
