Those of us who produce content for a living understand that our job is not just about telling a story to engage the prospective customer just to obtain eyeballs on our content. Yes, that is very important. The real factor that is rarely discussed and even more rarely executed in marketing departments is how to measure content so that ROI is determined. I say this because it’s not easy to accomplish and even more difficult to convince your boss that one piece of content is just part of the overall equation of nurturing the customer.
Typically customers remember the last touch point they had with the company, the most memorable one or the instance in which the company appeared over and over again creating multiple favorable impressions over time.
When was the last time you discovered when one of your customers purchased your product or service because…
- They saw your social media post last Tuesday at 3:15pm?
- Your email last week at 8:00am?
- Your video on YouTube today at 6:30pm?
- Or your mobile ad or coupon that appeared at lunchtime?
I venture to say that a high percentage of marketers do not know this answer, and if they think they did, their data may not be as accurate as they think.
Did You Know? According to HubSpot
Content Marketing Used Most Frequently is…
64% Social Media
65% Blogging
For more information on tapping into the power of how to communicate with today’s customer, check out the latest eBook from YourBrandExposed.com called “Why Is Content Marketing Critical For A Healthy Business?”
Photo Credits: HubSpot and UnSplash
YourBrandExposed is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, web, social and content marketing strategies. Contact us if you’re feeling the digital squeeze on how to best market your company.
Scott MacFarland
Linkedin | Huffington Post | Twitter: @scmacfarland
Email: Yourbrandexposed@yahoo.com
