What fasting, file clutter, and AI/ChatGPT transformation have in common.
I didn’t expect that when I read an intriguing science article on fasting to ignite my ChatGPT experience to go far beyond where I was currently. Could this be the next big business insight? And here we are.
Did you know…when your body goes without food, it activates a biological process called autophagy—a self-cleaning mechanism where cells break down and recycle damaged components. It’s how the body resets, heals, and comes back stronger.
And the more I thought about it, the more I saw the same need in business. But instead of cellular junk, we’re carrying stale sales decks, aging training docs, and flawed and duct-taped processes built on “what used to work”, because we always did it that way.
Welcome to your company’s digital autophagy. The trigger? ChatGPT.
Why Businesses Need Autophagy
Autophagy isn’t about starvation—it’s about optimization. In 2016, Nobel Laureate Dr. Yoshinori Ohsumi showed the world how this cellular reset could boost health and longevity. Now, companies need their own version of that cleanse.
Most businesses aren’t broken, they’re bloated. Your marketing team is recycling 2020 campaign templates “because they still put up decent numbers.” Sales reps use pitch decks built years ago and haven’t evolved with the company. Your service reps use scripts that haven’t been updated since pre-Covid. Hmm… Are tracking me here?
This isn’t innovation. It’s operational clog. What your business needs isn’t another patch. It needs a purge – A Reset.
What Business Autophagy Looks Like
- Identify and dismantle legacy workflows, outdated scripts, and underperforming campaigns
- Review insights, messages, and data that still may drive results
- Rebuild with cleaner, more agile, AI-accelerated systems, content and processes
TIP: This reset cycle, review, remove, and rebuild process isn’t a productivity hack. It’s a survival strategy. And ChatGPT is the intelligent tool that makes it possible.
ChatGPT: Not Just a Tool—A Powerful Trigger for Reset
OpenAI’s ChatGPT isn’t just here to help you write faster. It’s designed to think with you, for you, and collaborate with you. To help you question what’s worth keeping and what’s holding you back. If you’ve read some of my previous articles that include my AI Assistant Alex, you will see some first-hand examples of how ChatGPT can be your powerful trigger for a reset.
Keep reading and see how ChatGPT makes that reset radically easier:
- ChatGPT Projects: Persistent workspaces where AI remembers your files, past chats, and workflows – and gets smarter the more you use it. Upload decks, scripts, sales sheets, and let ChatGPT restructure your world. It becomes your always-on analyst, writer, and strategist. You can create your AI Assistant here to start building and testing before you move it into a custom GPT.
- Think: A testing lab where you work out all the kinks before you push your product out to market
- Custom GPTs: Build your own branded AI assistant trained on your voice, your pitch, your competitive edge. It’s programmable and reusable and ideal for sales teams, service reps, and partners who need instant answers tailored to your company.
- Think: A sales trainer who never forgets and never logs off.
- GPT-4o: OpenAI’s most advanced model yet—multimodal, lightning-fast, and context-aware, capable of reasoning across text, image, and audio. It reads your slides, listens to your pitch, and responds like a strategist who actually understands the business.
- Think: The smartest, fastest person you’ve met x 1,000
The Moment to Reset Is Now
Markets aren’t just shifting—they’re accelerating. If you’re still relying on assets and strategies from 18 months ago, you’re already losing relevance. Companies that adapt fastest will win. And those who reset strategically, breaking their work down and rebuilding it with ChatGPT won’t be looking at their competition’s tail lights.
Here’s three examples that you have pieces of your work that are giving you signals you’ve been ignoring.
- That sales script that “sort-of still works, but not all the time”
- That presentation deck that’s on its 9th update and still doesn’t hit the mark
- The lead-gen process that’s “good enough” (Seriously?)
That’s your version of digital bloat. Folks, it’s time to let go.
In fasting, hunger isn’t weakness, it’s the cue for the body to repair. In business, that itch…the sense that something’s off is your signal, your trigger. It gives you that feeling that your message isn’t landing, your assets feel “meh,” and your engagement is dropping. That’s your business telling you it’s time to clean house. Time for a ChatGPT reset.
Final Thought: Stop Pushing Through. Start Resetting.
You don’t need more meetings. You don’t need another copy-paste email campaign. You need clarity. You need cleanup. You need confidence in the content and systems you’re using.
Fire up ChatGPT.
Upload what’s outdated.
Ask better questions.
Rebuild with precision.
And when you do, you’ll feel it. The agility, the freshness, the strength. Just like a fasted body rebuilding from the inside out.
Businesses that don’t use ChatGPT to reset and rebuild regularly will find themselves aging out faster than they realize. I know, it’s easy to just push this off to another week. Trust me… don’t do it. An exciting future belongs to the companies that hit their reset button early—and often if necessary.
No go reset. You’ll thank ChatGPT.
Scott MacFarland | YourBrandExposed.com | Alex – AI Assistant
#AlexandScottAI #ChatGPT #YourBrandExposed
Sources:
- Image credit: Generated by OpenAI’s DALL·E via ChatGPT
- National Library of Medicine
- Article about AI Assistant Alex
