If we take a look at the most common marketing, advertising and media channels, I think we could actually come up with an educated guess as to which ones are more credible than others. I am no genie, so I can’t rub a magic marketing lamp to get the answer, but I can come up with some ideas that may trigger some thoughts in your creative marketing brain. Here’s a list of 30 common channels that marketers use to get the word out where it’s needed most.
Now here’s the homework: Answer these questions and give an explanation. The goal is to conduct a brief self-assessment to give you an indication of what’s working and what’s not?
Sample List Of 30 Media Channels:
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Web Display
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Social Media
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Web re-targeting
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Broadcast TV / Cable
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Radio
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Online radio
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Digital out-of-home (DOOH)
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Billboards: Out-of-home (OOH)
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Trade show displays
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Direct mail
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Email
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Blogs
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Inbox advertising
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Text messaging
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Roadside Billboards
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Mass transit posters and boards (bus, train)
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In-seat Airplane advertising
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Newspaper
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Magazines
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Gorilla Fliers
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Shopping mall advertising
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In-Theatre advertising
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Online gaming advertising
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Branded entertainment
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Sports Arena advertising
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In-Video (pre-Rolland’s post-roll videos)
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Search Engines (paid)
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Retail In-store advertising
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Taxi Cab panels
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Sponsorships
3 Assessment Questions:
- Which of the 30 media channels do you use for your marketing? – Why?
- Are you sure the media channels you use are the best ones to accomplish your marketing goals? – Why?
- How are you measuring the efficacy of each media channel? – Why is this measurement working for you?
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