Is conversational intelligence really that important?
The true currency of modern competitiveness lies in a company’s ability to leverage “conversational intelligence”
Is Digital Transformation Enough?
Today’s hyper-growth-minded companies are looking to digital transformation as the answer. But, scalable growth has quickly become so much more than that. It’s not just digital transformation that needs attention; it’s how to adopt that concept and new activities within your business framework as well as your product/service offerings, and fashion an entirely new model within a new array of thinking. Basically, reshaping your business is required or your competitors will reshape it for you, and it won’t look good.
Innovation – Where Does Your Business Start?
Yes, your business does need a strategy to innovate. But, there is not one clear path for crafting an innovation strategy. Nor is there a one-size fits all for businesses to start the innovation process.
Does Your Business Model Need to Be Re-imagined?
Have you ever wondered what business would be like if the industry you’re in suddenly changed overnight? I know this sounds rather nutty, but seriously. What would you do? What typically ushers in sudden change is technology and new ways of thinking about and solving existing customer problems.
New Business Strategy? – It Could Be Missing Something
The strategy first starts in the minds of the business leaders who are trying to solve complex issues and ways to acquire new customers. But there are many missing components commonly overlooked for your strategy to be successful.
When The Brand Is The Problem
When the brand is the problem, this is something that most marketers don’t have the right experience to face head on and I would venture to say don’t know how to tackle it with the right logic and resources. When the brand (or business) has a problem, it’s probably much more than figuring out how to turn around lackluster marketing efforts because of a bad quarter. At the heart of it, when a brand has problems, it could be a combination of many issues that are not easily identifiable, or worse, not easily fixed.
New Ideas Don’t Always Come Naturally
Is your company always looking for new ideas? Or, are you waiting for someone else to think of them for you? If you are working in digital marketing every day like me, coming up with new ideas, is critical. Ask your team to have an “always on” alert system for creative, innovative ideas. Some employees may fully embrace this concept and some will not do anything. However, this exercise keeps your marketing department sharp and always thinking of ways to keep the brand on the leading edge. It also keeps your department thinking, cultivating, percolating and looking for new and different ways to reach your business goals.
How is The New Digital Economy Impacting Your Business?
As you have probably already figured out, gaining momentum in your business with today’s digital economy can be accomplished because there are many new methods to reach even deeper into customers’ wallets than ever before. We see businesses popping-up all the time and...
The Business of Extinction And How To Stop It
We see businesses closing their doors all the time and this unfortunate circumstance even clashes even with the businesses that appear to be healthy. How does this happen and how can business leaders stop the inertia that’s driving their business into the ground?