When The Brand Is The Problem

When The Brand Is The Problem

When the brand is the problem, this is something that most marketers don’t have the right experience to face head on and I would venture to say don’t know how to tackle it with the right logic and resources. When the brand (or business) has a problem, it’s probably much more than figuring out how to turn around lackluster marketing efforts because of a bad quarter. At the heart of it, when a brand has problems, it could be a combination of many issues that are not easily identifiable, or worse, not easily fixed.

New Ideas Don’t Always Come Naturally

New Ideas Don’t Always Come Naturally

Is your company always looking for new ideas? Or, are you waiting for someone else to think of them for you? If you are working in digital marketing every day like me, coming up with new ideas, is critical. Ask your team to have an “always on” alert system for creative, innovative ideas. Some employees may fully embrace this concept and some will not do anything. However, this exercise keeps your marketing department sharp and always thinking of ways to keep the brand on the leading edge. It also keeps your department thinking, cultivating, percolating and looking for new and different ways to reach your business goals.

Where Does Innovation Begin In Your Company?

Where Does Innovation Begin In Your Company?

Innovation comes in many forms and variations. Some people think about innovation as a new product or device the world needs. Others may say it is something that has never been produced before. I also think there are creative types like me that believe innovation can also come in the form of just thinking different, experimenting in your mind and on paper.

Do You Have An Intrapreneur On Your Marketing Team?

Do You Have An Intrapreneur On Your Marketing Team?

The term Intrapreneur is a relatively new term for employees who work for a company that are highly skilled at seeing new opportunities and figuring out how to bring them to life. As a lifelong marketer I see this as an immensely valuable trait. Why? Because as technology, apps, social, big data, predictive analytics, new business models and new marketing methods arise with every passing day, visionaries are needed to help stay ahead of the curve and the competition. In marketing, this has never been more true than today.