What is your business not seeing?

Growth, commercialization, and business intelligence for companies ready to move.

YourBrandExposed works with leadership teams to uncover growth opportunities, strengthen sales and marketing, improve commercialization, and make better-informed decisions.

We are growth, expansion and commercialization consultants who combine strategy, sales, marketing, business intelligence, Human + AI capability, and access to a broader ecosystem of expertise.

FRACTIONAL SUPPORT: MARKETING  .  SALES  .  GROWTH  .  NEW PRODUCTS  .  NEW MARKETS

 

Companies bring us in when:

  • Growth has slowed or stalled.
  • Sales and marketing are disconnected.
  • A new market, product, channel, or geography is being considered.
  • Leadership needs a clearer view of the market.
  • Internal data is not telling the whole story.
  • The business has opportunities it is not fully seeing.
  • Leadership wants an experienced outside perspective before making the next move.

What we help with

Growth Strategy
Find the strongest paths to growth.

Marketing, Digital, Content, Branding & Positioning
Clarify how the market sees you and where the message may be missing.

Market & Business Intelligence
Connect internal knowledge with what is happening outside the business.

Expansion
Evaluate new markets, products, partnerships, and opportunities.

Capability
Help your people and business operate with greater clarity, capacity, and intelligence.

Sales & Commercialization
Strengthen go-to-market, channels, customer engagement, and revenue strategy.

Consulting Engagements: All consulting engagements require a minimum three-month commitment.

Strategic Consulting

Focused Advisory: $3,500 / Month

Choose this when:

  • You have a defined business challenge, opportunity, or several focused priorities and want an experienced outside perspective to help determine the right path forward.

What the relationship looks like

  • A focused advisory relationship designed to give leadership access to experienced strategic thinking, research, insight, and recommendations around defined priorities.

Strategic Capacity

  • Up to 15 hours per month

Includes

  • Leadership discovery and kickoff session
  • Monthly strategy session
  • Research and analysis
  • Strategic recommendations
  • Planning and development support
  • Virtual working sessions as needed
  • Monthly strategic review and next-step recommendations

Best Fit

  • Businesses that need focused guidance around one or several important priorities and want an experienced advisor helping leadership evaluate options, make stronger decisions, and move forward with greater clarity.

Strategic Consulting Partnership

Cross-Functional Strategic Support: $6,500 / Month

Choose this when:

  • Your priorities span multiple areas of the business and you need an experienced partner helping leadership connect strategy, marketing, commercialization, sales, intelligence, and execution.

What the relationship looks like

  • A deeper consulting relationship with greater strategic capacity and involvement across multiple initiatives, functions, or areas of the business.
  • This engagement is designed to help leadership connect the pieces, identify opportunities, strengthen alignment, and move important initiatives forward with greater alignment.

Strategic Capacity

  • Up to 24 hours per month

Includes

  • Leadership discovery and kickoff session
  • Mid-month strategy session
  • Monthly strategy session
  • Research and analysis
  • Strategic recommendations
  • Planning and development support
  • Support across multiple business initiatives
  • Virtual working sessions as needed
  • Monthly strategic review and next-step recommendations

Best Fit

  • Businesses navigating growth, change, commercialization, new market opportunities, sales and marketing alignment, or multiple strategic initiatives at the same time.

Executive Strategic Partnership

Senior Leadership Advisory: $12,500 / Month

Choose this when:

  • You need sustained senior-level involvement and an experienced strategic partner working closely with leadership across several important areas of the business.

What the relationship looks like

  • A high-touch strategic relationship designed to provide leadership with additional perspective, capacity, business intelligence, and cross-functional support around complex or high-priority business initiatives.
  • This level is designed for organizations that need more than periodic strategic guidance and want an experienced outside strategic partner closely engaged with leadership.

Strategic Capacity

  • Up to 40 hours per month

Includes

  • Executive discovery and kickoff session
  • Regular leadership strategy sessions
  • Ongoing strategic collaboration throughout the month
  • Research and analysis
  • Strategic recommendations
  • Planning and development support
  • Support across multiple business priorities and departments
  • Executive-level strategic advisory
  • Onsite consulting availability based on business need, scope, and agreed schedule
  • Monthly executive strategic review and next-step recommendations

Best Fit

  • Businesses that need sustained senior-level strategic involvement, broader organizational visibility, and an experienced outside partner helping leadership evaluate opportunities, connect priorities, and move the business forward without adding another full-time executive.

Areas We Can Support

  • Every engagement is customized around the needs of the business.
  • Depending on your priorities, YourBrandExposed can provide consulting and advisory support across areas including:

Growth & Commercialization

  • Growth Strategy
  • Commercialization Strategy
  • Go-to-Market Strategy
  • New Market Evaluation
  • Strategic Partnerships
  • Business Development

Marketing & Positioning

  • Marketing Strategy
  • Integrated Marketing
  • Digital Marketing
  • Content Marketing
  • Brand & Positioning
  • Customer Experience
  • Customer Journey Strategy

Business Intelligence & Leadership

  • Market Intelligence
  • Competitive Intelligence
  • Business Intelligence
  • Executive Decision Support
  • Product & Service Strategy
  • Organizational Alignment

Sales & Revenue

  • Sales & Marketing Integration
  • Sales Strategy
  • Sales Leadership
  • Channel Sales Strategy
  • Channel Development
  • Partner & Dealer Strategy
  • Sales Enablement

Human + AI Capability

  • Human + AI Strategy
  • AI Capability & Adoption
  • AI-Enabled Business Strategy

The specific priorities and scope of each engagement are established collaboratively with the client.

Fractional Executive Partnership

Senior Strategic Leadership Support: $18,500 / Month

More than periodic advisory. Greater strategic capacity for leadership.

Choose this when

  • You need sustained senior-level involvement and an experienced strategic partner working closely with ownership and leadership across multiple important areas of the business.
  • This level is designed for organizations navigating significant growth, change, expansion, commercialization, sales and marketing priorities, or several strategic initiatives at the same time.
  • You need additional leadership capacity, outside perspective, and ongoing strategic support without necessarily adding another full-time executive.

What the professional relationship looks like

  • A highly engaged strategic consulting relationship providing leadership with ongoing access to senior-level thinking, research, analysis, business intelligence, planning, and cross-functional support.

Scott works directly with ownership and leadership to help:

  • Evaluate important opportunities and decisions
  • Connect priorities across functions and initiatives
  • Identify risks, gaps, and emerging issues
  • Strengthen growth, commercialization, sales, marketing, and positioning
  • Support planning around high-priority initiatives
  • Bring outside market and competitive perspective into leadership discussions
  • Help leadership maintain focus and momentum around agreed strategic priorities

The relationship is designed to add strategic capacity and experienced perspective while leadership retains responsibility for management, operational decisions, personnel, and final business decisions.

Strategic Capacity

  • Up to 60 hours per month
  • This level provides meaningful capacity for sustained involvement throughout the month, beyond periodic advisory sessions, while remaining focused on agreed consulting priorities and scope.

Includes

  • Executive discovery and strategic kickoff
  • Regular leadership strategy sessions
  • Ongoing strategic collaboration throughout the month
  • Executive-level advisory and decision support
  • Research, analysis, and business intelligence
  • Strategic recommendations
  • Planning and development support
  • Support across multiple agreed business priorities
  • Growth and commercialization support
  • Sales, marketing, positioning, and go-to-market support
  • Market and competitive perspective
  • High-priority strategic initiative support
  • Planning and strategic initiative support around agreed priorities
  • Onsite consulting availability based on business need, scope, and agreed schedule
  • Monthly executive strategic review and next-step recommendations

Best Fit

  • Business owners and leadership teams that need additional senior-level strategic capacity but do not necessarily want to add another full-time executive.

Best suited for organizations navigating:

  • Growth • Commercialization • Market Expansion • Sales Performance • Marketing & Positioning • New Products • New Markets • Leadership Bandwidth Constraints • Cross-Functional Complexity • Strategic Change
  • The specific priorities, responsibilities, and scope of each engagement are established collaboratively with the client.

 

Embedded Strategic Partnership

Senior Leadership – Embedded: $25,000 / Month

More than advisory. Embedded strategic capacity for the business.

Choose this when

  • You want an experienced strategic partner working closely with ownership and senior leadership across multiple areas of the business.
  • This level is designed for organizations managing growth, change, complexity, expansion, or several important initiatives at once.
  • You need an experienced leader close enough to the business to understand what is happening, challenge assumptions, connect priorities, identify gaps and opportunities, and help leadership move important work forward based on a defined scope of work.

What the professional relationship looks like

  • A deeply engaged strategic partnership providing leadership with ongoing access to senior-level thinking, research, analysis, planning, practical execution support, business intelligence, and cross-functional support.

Scott works directly with leadership to help:

  • Evaluate important opportunities and decisions
  • Connect priorities across departments
  • Identify risks, gaps, and emerging issues
  • Strengthen growth, sales, commercialization, marketing, and positioning
  • Support high-priority initiatives
  • Keep strategic work from becoming fragmented or delayed
  • Identify areas that need immediate attention and help leadership act on them
  • Help strengthen areas of the business that are creating friction, instability, or slowing growth

Strategic Capacity

  • Up to 80 hours per month
  • Enough capacity for sustained involvement throughout the month, not just periodic consulting sessions.
  • The relationship is built around strategic involvement, continuity, and business impact, not hourly consulting.

Includes

  • Executive discovery and strategic kickoff
  • Regular leadership strategy sessions
  • Ongoing strategic collaboration
  • Executive-level advisory and decision support
  • Research, analysis, and business intelligence
  • Strategic recommendations
  • Planning and development support
  • Cross-functional support
  • Growth, sales, commercialization, marketing, and positioning support
  • Market and competitive perspective
  • High-priority initiative support
  • Onsite consulting availability based on need and agreed scope
  • Monthly executive strategic review and next-step recommendations

Best Fit

  • Business owners and leadership teams that need more strategic capacity but do not necessarily want to add another full-time executive.

Best suited for organizations navigating:

  • Growth • Market Expansion • Commercialization • Sales Performance • Marketing & Positioning • Leadership Bandwidth Constraints • Cross-Functional Complexity • Business Transformation

What This Is Not

  • This is not a traditional hourly consulting arrangement or a replacement for the client’s management team.
  • It is designed to provide leadership with additional strategic capacity, outside perspective, business intelligence, and sustained senior-level support.
  • This engagement does not create an employee relationship.

Optional AI Initiatives

  • AI strategy and implementation are available separately and may be added based on business need.

This may include:

  • AI strategy
  • AI readiness and adoption
  • AI Assistants
  • Digital Teammates
  • AI Executives
  • AI workshops and training
  • AI Business Intelligence
  • Human + AI workflow development
  • These initiatives are scoped separately based on business need.

Our approach

  • We ask the right questions.
  • We study the business and the market.
  • We look inside and outside the organization.
  • We connect the signals.
  • We bring experienced perspective and specialized expertise where needed.
  • Then we help leadership decide where to move next.
  • We stay engaged as long as the business needs us.

We are your trusted business partner

You need someone who is looking out for your best interest. That’s what we do. We align our strategies and work with your model and needs.

Trust begins with Transparency

We all like doing business with people we know, like, and trust. We’re all about building and growing our relationship with you and your team. And clear communication is the heart of it all.

Global expertise. Hands-on experience

How Consulting Capacity Works

  • Monthly consulting capacity may be used for strategy sessions, working meetings, research, analysis, preparation, planning, document development, onsite work, and other agreed consulting activities.
  • Unused consulting capacity does not roll over from month to month. Any work beyond the agreed monthly capacity will be discussed and approved before additional work begins.

Travel and Onsite Engagements

  • Travel-related expenses required for onsite client work, including transportation, lodging, meals, parking, and related costs, are billed separately and discussed in advance whenever practical.

Not Sure Which Level Fits?

  • Start with a conversation. We will learn about your business, priorities, and current challenges and help determine the level of consulting support that makes the most sense.
  • Practical support where the business needs it most. If you bring us the business problem, we will tackle it with you

Ready to Talk About What Your Business Needs?

If your business is carrying more complexity, opportunity, or strategic work than it can comfortably absorb, let’s have a conversation.

Scott MacFarland – Founder

YourBrandExposed, LLC

YourBrandExposed@gmail.com

561-339-2278 – Cell

 

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