Marine & Yacht Dealership Consulting

Helping dealerships improve sales, strengthen operations, uncover growth opportunities, and make better-informed decisions.

With more than two decades of experience working with 31 marine and yachting companies, brands, events, and industry organizations, including numerous boat manufacturers, dealers, yacht sales organizations, marine products, and industry teams. Scott MacFarland brings a practical understanding of how the business works, where friction develops, and where growth opportunities can be missed.

YourBrandExposed provides project-based and fractional consulting support when you need another perspective, added horsepower, or help moving an important initiative forward.

Where I Can Help

Sales & Growth

Sales strategy, broker performance, prospecting, follow-up, listings, lead management, growth planning, and business development.

Dealer & OEM Strategy

Dealer management, OEM relationships, new brand opportunities, territory expansion, dealer agreements, commercial agreements, competitive positioning, and OEM co-op and marketing fund strategy.

Marketing, Advertising & Digital

Marketing strategy, brand positioning, advertising, digital campaigns, website and landing-page strategy, social media, sales materials, and sales and marketing alignment.

Market Research & Expansion

Competitive research, new-market evaluation, customer and territory analysis, brand opportunities, market-entry planning, and expansion strategy.

Boat Shows & Strategic Projects

Boat show strategy, launch support, dealership expansion, market initiatives, competitive analysis, and other high-priority projects.

Operations & Service

Workflow improvement, internal coordination, customer communication, sales-to-service handoffs, and operational friction.

Advanced AI for Marine & Yacht Dealerships

AI Digital Teammates

Custom AI support for brokers, sales leaders, executives, marketing teams, and other key roles.

AI Workshops

Hands-on AI training built around real marine and yachting industry work.

AI Yacht & Marine Intelligence

AI-supported intelligence capabilities that help turn market, customer, competitor, listing, and business information into clearer insight.

Need Another Set of Experienced Eyes on the Business?

If something in your dealership feels harder than it should, or you see an opportunity and want help figuring out the next move, let’s talk.

Scott MacFarland
YourBrandExposed@gmail.com
561-339-2278