You’ve probably heard this a lot lately, but… the game just changed with AI. Here’s What Teams Need to Know about the latest OpenAI has to offer.
OpenAI quietly released GPT-4o this week but make no mistake—it just changed everything. If you’re already using ChatGPT Plus, you have it right now. This isn’t just a model refresh; it’s a full system upgrade that’s rewriting how we think about AI assistants in business. From onboarding workflows and pitch decks to team training and real-time customer support, GPT-4o—short for “omni” is transforming the way teams like ours operate.
The “o” in GPT-4o stands for “omni,” and that word says it all:
Omni refers to the model’s ability to process and generate content across multiple formats—text, audio, images, and even video, within a single, unified system. Previous models had to pass tasks between separate tools or systems. GPT-4o doesn’t. It’s trained end-to-end across all modalities using one neural network. That means it can listen, read, view, analyze, and respond all in the same conversation—and do it fast. Is that cool, or what?
As OpenAI puts it in the GPT-4o System Card:
If this doesn’t get your AI motor running, I’m not sure what will. According to OpenAI’s GTP-4o System Care, “GPT-4o is an autoregressive omni model, which accepts as input any combination of text, audio, image, and video and generates any combination of text, audio, and image outputs. It’s trained end-to-end across text, vision, and audio, meaning that all inputs and outputs are processed by the same neural network.” -OpenAI `
Multimodal power isn’t just a feature, it’s a new standard for AI usability:
Whether you’re uploading a pricing flyer, speaking into your mic, or dropping a product photo into the chat, GPT-4o can read it, understand the context, and act on it. You can even ask it to rewrite your sales message, create social captions, fact-check your flyer, and generate a visual—all in one seamless interaction. And the kicker? It does it in real time. In fact, audio inputs are processed in as little as 232 milliseconds, which is nearly human conversational speed. If you haven’t tried this yet, you need to…it’s over the top.
From a performance perspective, GPT-4o is on par with GPT-4 Turbo when it comes to English text and code, but it blows past it in other areas. It handles non-English languages better, processes vision and audio more accurately, and is faster and more cost-effective. So, not only are you getting broader capability, but you’re also getting more efficiency and scalability across your business applications.
You’ll Notice This Immediately:
Let’s get practical—what will you actually notice right away when using GPT-4o? It’s fast. Blazing fast. It responds quicker, it writes more smoothly, and it handles complex requests without flinching. That means no more waiting for it to “think” or trying to reword your prompt three times to get what you want. For busy teams juggling multiple deliverables, this speed and fluency alone is a game-changer. The only time I have experienced a lag is when I have a poor cell signal.
Unifies Everything Into One Thread:
Here’s what I love most: GPT-4o unifies everything into one thread. No more switching modes to browse the web, run Python, or generate visuals. It all works natively now. I can drop in a sales deck, ask GPT-4o to rewrite a pitch based on today’s market trends, and have it produced a branded image with DALL·E, all in the same flow. It feels like the assistant we’ve always wanted finally showed up for work. The challenge you will run into is, your brain won’t be able to multi-task like ChatGPT-4o can, so you’ll either have to learn how, or just figure out how to handle the onslaught of content that will be ready for you (honestly, that’s a good problem to have).
Visual uploads are another massive breakthrough:
If you’ve ever wanted ChatGPT to do something with a screenshot, flyer, or document—now it can. Drop in a sketch or one-pager, and GPT-4o can extract the copy, clean it up, rewrite messaging for a specific audience, and even recommend design or social captions. It’s not just interpreting visuals; it’s working with them. For you marketing and field sales teams reading this, that’s a big deal.
GPT-4o: Feels Like a Teammate:
The real magic of GPT-4o is that it feels like a teammate, not a tool. It’s a strategist, a copywriter, a designer, a researcher, and a data analyst all in one. I use it to support sales reps, train new hires, prep market insights, and develop better content faster, and it fits right into my workflow. This isn’t just about automation. This is about giving your team back time, creativity, and executional firepower. And getting time back is huge.
File Formats:
If your team works across multiple file formats, GPT-4o finally delivers the flexibility you’ve been asking for. PDFs, PowerPoint, spreadsheets, images, audio notes—you name it. GPT-4o understands them all. It reads what’s inside, pulls what matters, and puts it to work. No more bouncing between tools or waiting on that one person who knows how to format the Excel sheet or polish the deck.
What’s Next?:
So, what should you do next? Simple. Dive in. If you’re on ChatGPT Plus, you’re already running GPT-4o. No activation needed. No upgrade. Just start using it. This model can help you move faster and do more. GPT-4o is here. So, JUMP IN and see how the magic unfolds in your business.
Scott MacFarland | YourBrandExposed.com
WATCH ARIEL BROWN [VIDEO] COMMENTARY
Sources:
- Image generated by OpenAI’s DALL·E
- -OpenAI https://openai.com/index/gpt-4o-system-card/
- Ariel Brown Video Commentary
