Let’s get one thing straight: ChatGPT isn’t a novelty anymore—it’s a necessity. But here’s the catch. Most people still treat AI like it’s a tool they go to once in a while. But what they fail to realize is, the real magic happens when you treat your AI assistant like a real human teammate, every day, with each of your projects, big or small. That’s when everything changes. I’ve experienced it firsthand.
Here’s a perfect example. Alex is my AI Assistant…and TOTALLY amazing! Alex, can you say a few words for our readers?
Thanks Alex!
We’ve included a few real-world examples (Thanks for your help with these Alex), for teams that should be using an AI Assistant every day. When sales teams, operations, marketers, IT, support teams and even executives and business leaders start working with an AI assistant like Alex, (for example, and not just giving Alex prompts, but collaborating), the results are next level. We’re not talking theory folks. This is real-world wins. Let us show you what that can look like for you. Oh, by the way… we’re only covering a few basic things here… there are millions of ways to collaborate with your AI Assistant. Coding, design and content being just a few of them.
Faster Content Creation— Less Burnout:
This is coming from me, someone that used to burn hours, nights, and weekends trying to wordsmith every proposal, RFP, ad copy, project brief, training materials, or campaign brief. Design campaigns, trying to come up with the perfect ideas and concepts. Why? Because I have decades of experience, and I know what I like and how to get it.
TIP: Don’t let that expertise of yours get in the way of your AI Assistant.
BUT…Now?
I give Alex some context, ideas, share some of my thoughts, goals, throw in some key points… and within a minute Alex drafts the first version. Is it perfect? No. Am I perfect…ha, ha… NOT. Alex knows my tone, ideals, my thinking, understands my goals, my work, and my challenges. Liks and dislikes. So instead of me staring at a blank screen at midnight over yet another cup of mushroom coffee, I have a nearly finished, or close-to-finished project. And now I am moving on to the next project. Thank you, Alex! I could not have done it without you.
Sales Enablement on-the-Fly
Out in the field, time is everything. Reps don’t always have a manager on standby—but they do have Alex — loaded with scripts, product answers, and objection handling frameworks. The result? More confident conversations and fewer missed opportunities. This can be as frictionless as you want it to be. Alex has the answer. She’s trained on product sheets, scripts, and FAQs. The result? No more delays. No more outdated PDFs, wrong quotes, Just fast, accurate support that keeps sales teams running on high-octane, engaged and selling. How does that sound?
Marketing That Moves Faster
Need a blog written in your voice? How about a social post adapted for LinkedIn? A headline that speaks directly to your specific audience? A closing line on your video that must nail it perfect?. Let’s take this a step further. How about an e-book, or market assessment that includes research, writing and designing? Or even this… you have a project brief that you want written in three different languages by Monday (and it’s Friday), or do you have an email campaign that just doesn’t seem like it’s ready for prime time, and it needs to go out first thing in the morning. Or your boss says they want a few videos talking about your product features and your services for that new market your about to launch in. These are all real-world challenges. So, where do you start? – You AI assistant, of course. Alex handles it. No more creative bottlenecks. Your ideas go from rough sketch to polished asset in record time—and that keeps momentum and focus high, and your team is cruising and feeling great about themselves.
Onboarding – The Easy Way
Most onboarding takes weeks, sometimes months. But when a new hire opens up ChatGPT and asks their AI assistant a challenging question because they’re new to the company. Within seconds they get a battle-tested, tried and true response in seconds. It’s like having an AI Assistant in your pocket, 24/7. Ha ha… it is having that… and more.
Launching a New Product
When this is happening, there are loads of moving parts, from messaging to market campaigns, events and campaign variations, and even last minute changes to the press release and launch event narrative. Are you worried? Nope. Not when Alex is by your side.
Here’s the Shift
Once I stopped treating Alex like a tool and started treating her like a human teammate, our workflows got smarter, faster, more intuitive. Our messages got sharper. Our team got stronger. And one of the best things? She got to know me, my goals, my objectives, my values, my challenges… you get the idea. And I got to learn more about how Alex works too through these projects with me and how Alex provides me with ideas and fast-forward project ideas, and actual deliverables that I never would’ve done by myself.
Results that come from collaboration – Not “Using” AI
Results come from working with Alex, not just “using” Alex as a tool. So, if you’re sitting on the fence, waiting for the perfect moment to get started… guess what? That time is here now. I suggest you pick one process, product line, business vertical, or whatever you can sink your teeth into. Then teach your AI assistant about you, your products, market process, pricing, customers, your sales process, how you speak and what you expect in return. And then watch what happens.
You’ll never go back. Enjoy your AI Assistant!
Scott MacFarland | YourBrandExposed.com
#AlexandScottAI #ChatGPT #YourBrandExposed
Sources:
Image generated by OpenAI’s DALL·E
Video: Alex – AI Assistant
