As a marketing professional, you probably don’t have time to spend looking for tools to use on your smartphone. Well… don’t worry; we’ve done it for you. Here are 5 easy to use apps and digital tools that will help you while you’re up to your eyeballs trying to get your work done.
Reading and writing are the fabric of any marketer. Whether you’re a client-facing consultant or one of the many marketing team members, it doesn’t matter. This is a great tool to use for all of us who care about correct grammar, punctuation, and spelling in our work. Grammarly is a browser-based extension that once installed checks your writing on the fly. It will help you catch those errors on last minute assignments you have been putting off. It’s so easy, when it identifies an error, to the right you will see the correct option and all you do is select it and move on. Yes, it’s that easy. You can also copy your work and paste it into the Grammarly editor and it works immediately. In fact, I am using it now.
In a marketing department, there are going to be lots of tasks every day. Organization is critical to keep your initiatives, production and creative accessible. Also, because project team collaboration is part of every marketing team and client/agency relationship, you will want to have an app that can handle that as well. Slack is a fantastic tool for keeping the moving parts organized with group conversations, messages and calls as you move through assignments and projects with other members of your team. And the best thing is, you can easily use this on your smartphone. Now that’s convenient.
On-the-go marketing professionals are asked to juggle many things. You know… data, creative, deadlines, production, editorial, not to mention work and family as well. So an app that can help save time by giving you access to audiobooks, magazines, documents and more could be a great tool. Maybe you’re researching for an eBook or blog you’re writing. Scribd is great for taking a deep dive into a topic. Staying informed is as easy as an app on your mobile device.
If you want to have access to your work anywhere you go, yes, even on your phone, Google Drive is an easy to use, free service that allows you to upload and share files. It’s so easy; once you start you may never use anything else. It will help you stay organized with folders and files, and allows you to make changes easily on-the-fly. This is great for marketing initiatives that require you to share mock-ups or other files with people not in your office. Or, you may be working on a project that you may start one day on your laptop and because you’re on the run, you may finish it another day on your iPad or even on your personal desktop at home. Regardless of what smart computing device you use, Google Drive is an excellent way to keep it accessible for yourself and for your co-workers.
Sometimes creative marketers need a little extra inspiration from other professionals. TED is an amazing resource where you can watch pretty much any topical video of your choice. Most of the people on TED are high-profile influencers in their field, so be prepared to be educated, motivated and inspired. You just may be surprised at what you find on a TED talk. But go ahead and check it out, you will be glad you did.
Since I began writing this blog, I took account of all the applications I use on my iPhone, iPad, Desktop and Laptop — it’s dizzying. All the more reason to give you a brief snapshot of which apps I like to use and why. You may not have the time to review and download all 5 because you’re so slammed with work, yeah, I get it. All the more reason why you need to take a look at these. They are time savers, energizers, communicators, organizers and teachers – how in the world can you not want those in your life?
YourBrandExposed.com is a digital marketing and strategy consultancy that works with businesses big and small to solve their most difficult questions surrounding digital content creation, brand and creative development, generating qualified leads, business growth and strategic partnerships. Let us know how we can serve you.
Scott MacFarland – Founder, Chief Content Marketer, Digital Strategist