Why is “Value” Often Neglected When Crafting a Marketing Plan?
When the brand value propositions and the customer value expectations align, together they will create a potent mix that makes your sales and marketing efforts more effective.
Stay Focused with a 6-point Marketing Plan
There are many ways to craft a marketing plan to accomplish sales goals. There are even more ways to get distracted from your plan – that’s the scary part. Becoming derailed is quite easy, that’s why a simplified, overarching plan is critical. This...
When Opportunity Calls – Are you Answering?
When was the last time you were asked to jump in and do something different and you were scared out of your mind? If you’re like most of us, it happens now and then, and we turn it down politely and move on.
Improving Sales and Marketing Alignment
For over 30-years I’ve worked for and consulted with businesses where sales and marketing teams don’t exactly work together like a well-oiled machine. However, when I have seen them working on the same page and supporting each other, it’s like an ice-cream sundae with warm chocolate syrup on top. Mmm…mmm. When they are facing in opposite directions, it usually is indicative of missed sales opportunities, poor communication, marketing initiatives that aren’t fully functioning and unproductive work environments. Now, who in the world wants this?
Is Digital Transformation Enough?
Today’s hyper-growth-minded companies are looking to digital transformation as the answer. But, scalable growth has quickly become so much more than that. It’s not just digital transformation that needs attention; it’s how to adopt that concept and new activities within your business framework as well as your product/service offerings, and fashion an entirely new model within a new array of thinking. Basically, reshaping your business is required or your competitors will reshape it for you, and it won’t look good.
Key Metric Comparisons Exposing Marketing Health
Today’s marketers are called upon to have the requisite experience in both data strategy as much as they are asked to be content creators and strategists. PRO TIP: Keep your eye on your key data points above in TAM, leads and social– combined they will provide insights into your customers. Here’s the interesting part – your most important data is right under your nose; you just don’t know how to access it and translate it.
Valuable Metrics for Sales and Marketing Teams You May Be Missing
Marketing teams need to collaborate more with sales. You may not want to hear this, but the sales number should be the marketing number your team is striving to reach. So, plan accordingly. In this article, we talked about size, leads and cost. Start figuring out how you can obtain these numbers – the sooner the better.
Think Like an Explorer to Ignite Digital Transformation
Untold and unseen pieces of our world today were discovered
because of curiosity, and insatiable desire to innovate,
explore and see where the journey leads.
Oops… Your Sales and Marketing Teams Are Focused on The Wrong Customer
Regardless of the business you’re in, your customer is never super-easy to find. And worse, if you don’t have a clear definition of who your customers are, your sales and marketing teams will spend lots of time and money trying to connect with the wrong people who are not likely to buy. Yes, without a clear definition, these teams could be going after different people for different reasons. Yikes. That sounds like a recipe for disaster, right?
Innovation – Where Does Your Business Start?
Yes, your business does need a strategy to innovate. But, there is not one clear path for crafting an innovation strategy. Nor is there a one-size fits all for businesses to start the innovation process.