Unlocking the Secrets to Subscription Product Line Success: A Strategic Guide
In today’s hyper digital-driven environment, mastering the art of subscription product line success and cultivating loyal customer bases for sustainable revenue streams is challenging to say the least. It demands a nuanced approach that blends diverse strategic...
Is conversational intelligence really that important?
The true currency of modern competitiveness lies in a company’s ability to leverage “conversational intelligence”
Engagement and Lead Generation – Do They Work Together?
Marketing activities as a general principle are designed to generate leads. And leads can be the derivative of customer engagement. However, just because these are both true, doesn’t always mean your marketing team needs to push really hard to increase engagement just to get leads. Let’s take a deeper look at these two important pieces of your brand’s health.
Stay Focused with a 6-point Marketing Plan
There are many ways to craft a marketing plan to accomplish sales goals. There are even more ways to get distracted from your plan – that’s the scary part. Becoming derailed is quite easy, that’s why a simplified, overarching plan is critical. This...
Is Digital Transformation Enough?
Today’s hyper-growth-minded companies are looking to digital transformation as the answer. But, scalable growth has quickly become so much more than that. It’s not just digital transformation that needs attention; it’s how to adopt that concept and new activities within your business framework as well as your product/service offerings, and fashion an entirely new model within a new array of thinking. Basically, reshaping your business is required or your competitors will reshape it for you, and it won’t look good.
Crush your Marketing with Profiles
You may be asking, how does profiling fit into the current theme of metrics? Great question. Every marketing team needs to establish a profile and not just one. By looking at the data provided from a cross-section of these areas listed above (Google, Social, Market, Persona, and Leads), and using the analytics they provide, you will be able to see common data sets – these are the secret sauce you need so your sales and marketing and be most efficient and effective.
Think Like an Explorer to Ignite Digital Transformation
Untold and unseen pieces of our world today were discovered
because of curiosity, and insatiable desire to innovate,
explore and see where the journey leads.
Oops… Your Sales and Marketing Teams Are Focused on The Wrong Customer
Regardless of the business you’re in, your customer is never super-easy to find. And worse, if you don’t have a clear definition of who your customers are, your sales and marketing teams will spend lots of time and money trying to connect with the wrong people who are not likely to buy. Yes, without a clear definition, these teams could be going after different people for different reasons. Yikes. That sounds like a recipe for disaster, right?
How to Establish Value From a Marketing Qualified Lead
The word value as it relates to an inquiry or lead for your company is defined in different ways. Many definitions arise, and those definitions vary depending on the professional trying to define it and the hat they wear within your company.