What Happens When Content Marketing Meets Your Customer?

What Happens When Content Marketing Meets Your Customer?

When effective content marketing meets your customers, the magic happens. Before we dive in to the secret sauce behind the magic, what comes first, content or the customer? That’s not a trick question. It’s a real test to see which direction your content marketing is headed. If you’re not sure about how this should play out for the benefit of your marketing and your customer…read on.

Marketers: Are You Translation Experts?  [PART 2]

Marketers: Are You Translation Experts? [PART 2]

In our two-part series, we are unpacking the definition of what translation in marketing really means, and the value of doing it well. In Part 1 we reviewed the tactical aspects of being a marketer and how translation factors in your day-to-day workflow. Here in Part 2 we will delve into four new areas equally as important, yet different in function and impact. Let’s get started.

Marketers: Are You Translation Experts? You Should Be [PART 1]

Marketers: Are You Translation Experts? You Should Be [PART 1]

Have you ever wondered about the volume of change you have to endure because you’re in a marketing career? I mean, really… it’s akin to a fire hose attached to your mouth and you just can’t keep up. But wait, that’s not the tricky part. Because technology, consumer behavior, media, analytics and digital options shift frequently, that means as a marketing leader you must shift with them and understand how to translate the change-environment that is occurring and how it impacts your business.

Tips For Your Marketing Spend and Team Efficiency

Tips For Your Marketing Spend and Team Efficiency

Marketing leaders always look at their budgets it comes with the territory. Usually, the result of where your budget ends up by years-end is; you are over-budget, on-target or under-budget. However, crazy as it sounds, ending up in any of these three could also mean there were poor marketing decisions along the way. Determining your marketing spend is not as cut and dry as bean-counters think.

Does Your Marketing Team Have Conversion Confusion?

Does Your Marketing Team Have Conversion Confusion?

With today’s advanced metrics revealing more consumer behavior patterns than ever before, the term conversion has risen to the top of the discussion food chain in marketing circles. What it hasn’t done yet is provide a crystal clear definition as to why a conversion should be looked at differently based on where the customer touch point location in the funnel is.

When Marketing Persona Meets Marketing Touch Point

When Marketing Persona Meets Marketing Touch Point

Today’s business schools should really spend some time on touch points and personas or the next generation of marketers will overlook a very important component of their marketing strategy. This article is about the importance of the target audience (or persona) and the touch point. It also uncovers some key questions embedded in a touch point location which today’s digital and social marketers need to answer. Here we go.

New Ideas Don’t Always Come Naturally

New Ideas Don’t Always Come Naturally

Is your company always looking for new ideas? Or, are you waiting for someone else to think of them for you? If you are working in digital marketing every day like me, coming up with new ideas, is critical. Ask your team to have an “always on” alert system for creative, innovative ideas. Some employees may fully embrace this concept and some will not do anything. However, this exercise keeps your marketing department sharp and always thinking of ways to keep the brand on the leading edge. It also keeps your department thinking, cultivating, percolating and looking for new and different ways to reach your business goals.