Have you ever wondered if the photos and videos you post online are actually helpful to your marketing efforts? Well, you’re not alone. Many of us marketers read that imagery is a lot more captivating to our online constituents, but we rarely get first-hand testimonies telling us they actually work.
I can say from first-hand experience, my blog posts, which have images, get a whole lot more views than the blogs I previously wrote that did not have images. When I think about what I have seen online myself and then look at some of the research that comes across my social media inbox, I think I may never post a blog again without an image. Here’s why.
Statistics in favor of visuals courtesy of Bufferblog.
- 42% Share others’ images
- 36% Share others’ videos
- 47% Repost both (curators)
This may not be all the data you need to add more images to your social media and blog posts, however, it should be an indication that you better look for more visual impact to help your marketing initiatives.
Yourbrandexposed.com is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, social and content marketing strategies.
Scott MacFarland
Linkedin: http://www.linkedin.com/in/scottmacfarland
Twitter: @scmacfarland
Huffington Post: http://www.huffingtonpost.com/scott-macfarland/
Email: scmacfarland@yahoo.com
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