When Marketing Persona Meets Marketing Touch Point

When Marketing Persona Meets Marketing Touch Point

Today’s business schools should really spend some time on touch points and personas or the next generation of marketers will overlook a very important component of their marketing strategy. This article is about the importance of the target audience (or persona) and the touch point. It also uncovers some key questions embedded in a touch point location which today’s digital and social marketers need to answer. Here we go.

8 Tips To Improve Your Inbound Marketing

8 Tips To Improve Your Inbound Marketing

Have you ever wondered if your inbound marketing content really has value in the eyes of the customer? I mean… seriously. If you’re a marketer, this is part of your daily thinking…right? How does content marketing efficacy factor into your strategy, execution, measurement, production, and distribution, social media, landing pages, conversion and customer acquisition process? Wow, that’s a long list, and that is just the beginning. If you’re not sure, read on.

Does Content Marketing Connect With Customers?

Does Content Marketing Connect With Customers?

As a marketer, we have to wear lots of hats and this helps us see what strategies work well and which ones don’t work so well. If you’re a non-marketer CEO, business executive or business owner, you’re probably scratching your head sometimes wondering if your marketing is being executed using the right tactics. Sometimes what may seem like a wrong tactical initiative could actually be hitting the target perfectly based on its goal, method, and purpose.

No Wonder Marketing is Hard – Branding is Confusing

No Wonder Marketing is Hard – Branding is Confusing

What is the true definition of the word brand? Does anyone really know? Maybe if we go to the Oxford Dictionary we can figure out why the word brand is so puzzling. I think you might agree the meaning of the word brand or branding is somewhat confusing and misunderstood. I really think it’s due to the over-saturation of marketing and advertising placed on everything, everywhere, all the time. Nobody really knows if the brand is the company, the product or the service or all three. Which is it? Even us marketers sometimes scratch our heads wondering how to define it and best take advantage of a brand’s key attributes.