Have you ever wondered about the volume of change you have to endure because you’re in a marketing career? I mean, really… it’s akin to a fire hose attached to your mouth and you just can’t keep up. But wait, that’s not the tricky part. Because technology, consumer behavior, media, analytics and digital options shift frequently, that means as a marketing leader you must shift with them and understand how to translate the change-environment that is occurring and how it impacts your business.
Marketing leaders always look at their budgets it comes with the territory. Usually, the result of where your budget ends up by years-end is; you are over-budget, on-target or under-budget. However, crazy as it sounds, ending up in any of these three could also mean there were poor marketing decisions along the way. Determining your marketing spend is not as cut and dry as bean-counters think.
In today’s content-crazed, fragmented world of social media, video, apps, text and technology overload, as a marketer, it’s real easy to get off track with your marketing when new tools and methods are constantly being introduced what seems like every week. Research shows that consumers are connecting with varying digital channels more and more.
With today’s advanced metrics revealing more consumer behavior patterns than ever before, the term conversion has risen to the top of the discussion food chain in marketing circles. What it hasn’t done yet is provide a crystal clear definition as to why a conversion should be looked at differently based on where the customer touch point location in the funnel is.
How many times have you sat at your desk in the morning wondering what content to create and if it is really needed or not? Hmm… regardless of how many cups of coffee you have, the answer to that question is not going to be easy to find unless you already have a process in place.
Every customer has a problem they are looking to solve as a consumer. Sometimes it’s glaringly obvious, other times the problem needs to be pulled out of them because it’s not easy to see. Whichever it is, it will be easier to market to a prospective customer if you know the problem you are trying to solve.
Today’s business schools should really spend some time on touch points and personas or the next generation of marketers will overlook a very important component of their marketing strategy. This article is about the importance of the target audience (or persona) and the touch point. It also uncovers some key questions embedded in a touch point location which today’s digital and social marketers need to answer. Here we go.
The brand attributes that make your brand successful on the outside are the ones you clearly define, embrace, communicate and reinforce over and over again on the inside.
Wouldn’t it be nice to be able to peek inside the mind of a digital marketer? Imagine catching a glimpse of how they process through day-to-day challenges.
I think if you were to take a peek inside the mind of a digital marketing professional, you just my find a fragmented mess, almost like a highway with lots of on-ramps, off-ramps and throughways. Hang in there; it’s actually a lot more intriguing. You’ll see.
Have you ever wondered if your inbound marketing content really has value in the eyes of the customer? I mean… seriously. If you’re a marketer, this is part of your daily thinking…right? How does content marketing efficacy factor into your strategy, execution, measurement, production, and distribution, social media, landing pages, conversion and customer acquisition process? Wow, that’s a long list, and that is just the beginning. If you’re not sure, read on.