The brand attributes that make your brand successful on the outside are the ones you clearly define, embrace, communicate and reinforce over and over again on the inside.
Wouldn’t it be nice to be able to peek inside the mind of a digital marketer? Imagine catching a glimpse of how they process through day-to-day challenges.
I think if you were to take a peek inside the mind of a digital marketing professional, you just my find a fragmented mess, almost like a highway with lots of on-ramps, off-ramps and throughways. Hang in there; it’s actually a lot more intriguing. You’ll see.
Have you ever wondered if your inbound marketing content really has value in the eyes of the customer? I mean… seriously. If you’re a marketer, this is part of your daily thinking…right? How does content marketing efficacy factor into your strategy, execution, measurement, production, and distribution, social media, landing pages, conversion and customer acquisition process? Wow, that’s a long list, and that is just the beginning. If you’re not sure, read on.