Recently I was attending the Newport International Boat Show. If you haven’t been to a boat show before, your eyes are in for a real treat. There is always a sea of flags flying overhead. Not only does it produce a sky full of motion and color in the gentle breeze, but is also allows brands to get noticed. All of them want to grab the attention of the customers walking the docks.

This reminds me of how we have such a crowded marketing world around us. There are lots of options for the company to choose from in order to stand out from the crowd. There is not any one thing that will elevate your brand above all of your competition, at least, not for long anyway. However, before you begin spending your hard earned money on your marketing, I suggest you take a look at your options first. There are countless ways to get the word out, but typically only a handful in which your customers will interact with on a weekly basis.

30 Media Channels & 3 Questions

If you are not too sure where to start, or if you want to re-start your thinking, check out this article called 30 Media Channels and 3 Questions. It will help you apply some critical thought on assessment and media channels that need attention. This will also help you figure out options are available to you. Now you will be better equipped to develop a marketing strategy that will elevate your brand above and beyond the competition. is designed to look at digital with an eye into the future using a creative, innovative marketing perspective. We’re a consultative and tactical resource for companies looking to leverage the power of digital, social and content marketing strategies.

Scott MacFarland




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