The emergence of a customer’s anytime anywhere mobile behavior has forced the hand of retailers big and small to keep pace with their customers. The race to capture
and engage customers with mobile has already started. Chief Marketing Officers, are you ready?
Content has become noticeably more popular in recent years. You have probably seen on many of the social media channels the onslaught of articles, infographics, blogs, photos, social posts and videos all trying to communicate a message and compete for the readers’ attention. ! All types of companies, big and small as well as entrepreneurs, and consultants are producing content to let their voice be known, all while trying to carve out their own slice of the market. It’s a daunting task to say the least. What’s even more challenging is the marketer’s job of trying to capture the attention of the people most important to them and measure the efﬁcacy of their content.
Content marketing lead to customers if your strategy allows? 4 Tips to capture customers.
13 tips for marketers who may not have broadcast journalism experience, but they need to know how how these fit perfectly into creating a content marketing and brand newsroom machine.
This eBook contains several helpful tips that are always on my mind as I prepare and produce content marketing initiatives. If you’re new to content marketing, the following pages will probably be an extremely helpful resource to keep by your side. If you’re a seasoned marketing veteran, this eBook should be a valuable reminder to help you stay sharp.