A marketing ecosystem strategy and similar to the content marketing mix and is a wonderful planning and development process that provides structure, purpose, direction, validation, and value all in one place.
When’s the last time you took a good look at your company’s entire digital ecosystem all at once to look for opportunities to be more effective?
Sometime I go crazy thinking about what the digital world has done to change the way people and companies do business. This of course is a result of how all of us personally conduct our matters online, on our smartphone, social media, with text messaging and chats, on Skype, Google hangouts, Periscope, UberConference and others. And these are only just a handful of ways the digital of today has altered not only our personal lives, but also the ways in which businesses go about communicating and selling. Why has engagement gone digital and removed itself from personal face-to-face communication?