Does Your Marketing Team Have Conversion Confusion?

Does Your Marketing Team Have Conversion Confusion?

With today’s advanced metrics revealing more consumer behavior patterns than ever before, the term conversion has risen to the top of the discussion food chain in marketing circles. What it hasn’t done yet is provide a crystal clear definition as to why a conversion should be looked at differently based on where the customer touch point location in the funnel is.

When Marketing Persona Meets Marketing Touch Point

When Marketing Persona Meets Marketing Touch Point

Today’s business schools should really spend some time on touch points and personas or the next generation of marketers will overlook a very important component of their marketing strategy. This article is about the importance of the target audience (or persona) and the touch point. It also uncovers some key questions embedded in a touch point location which today’s digital and social marketers need to answer. Here we go.