AI: The Game-Changer for Sales Professionals
Is it even a question any longer that using artificial intelligence (AI) is an option? – Ah… in my humble opinion, it’s a necessity for any sales team that wants to stay ahead of the curve. In today’s fast-faced and highly competitive business...
Engagement and Lead Generation – Do They Work Together?
Marketing activities as a general principle are designed to generate leads. And leads can be the derivative of customer engagement. However, just because these are both true, doesn’t always mean your marketing team needs to push really hard to increase engagement just to get leads. Let’s take a deeper look at these two important pieces of your brand’s health.
Why is “Value” Often Neglected When Crafting a Marketing Plan?
When the brand value propositions and the customer value expectations align, together they will create a potent mix that makes your sales and marketing efforts more effective.
Crush your Marketing with Profiles
You may be asking, how does profiling fit into the current theme of metrics? Great question. Every marketing team needs to establish a profile and not just one. By looking at the data provided from a cross-section of these areas listed above (Google, Social, Market, Persona, and Leads), and using the analytics they provide, you will be able to see common data sets – these are the secret sauce you need so your sales and marketing and be most efficient and effective.
Key Metric Comparisons Exposing Marketing Health
Today’s marketers are called upon to have the requisite experience in both data strategy as much as they are asked to be content creators and strategists. PRO TIP: Keep your eye on your key data points above in TAM, leads and social– combined they will provide insights into your customers. Here’s the interesting part – your most important data is right under your nose; you just don’t know how to access it and translate it.